Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation
The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Bogor Agricultural University
2022-11-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/41394 |
| _version_ | 1811184556155338752 |
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| author | I Gusti Ngurah Jaya Agung Widagda K Ni Nyoman Kerti Yasa Putu Laksmita Dewi Rahmayanti I Gusti Ayu Tirtayani Ida Bagus Agung Dharmanegara |
| author_facet | I Gusti Ngurah Jaya Agung Widagda K Ni Nyoman Kerti Yasa Putu Laksmita Dewi Rahmayanti I Gusti Ayu Tirtayani Ida Bagus Agung Dharmanegara |
| author_sort | I Gusti Ngurah Jaya Agung Widagda K |
| collection | DOAJ |
| description | The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation.
Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer |
| first_indexed | 2024-04-11T13:14:17Z |
| format | Article |
| id | doaj.art-f59ff6316aba44b69bf232f11fbfdda2 |
| institution | Directory Open Access Journal |
| issn | 1693-5853 2407-2524 |
| language | English |
| last_indexed | 2024-04-11T13:14:17Z |
| publishDate | 2022-11-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Manajemen & Agribisnis |
| spelling | doaj.art-f59ff6316aba44b69bf232f11fbfdda22022-12-22T04:22:27ZengBogor Agricultural UniversityJurnal Manajemen & Agribisnis1693-58532407-25242022-11-0119342842810.17358/jma.19.3.42841394Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial GenerationI Gusti Ngurah Jaya Agung Widagda K0Ni Nyoman Kerti Yasa1Putu Laksmita Dewi Rahmayanti2I Gusti Ayu Tirtayani3Ida Bagus Agung Dharmanegara4Economics and Business Faculty, Udayana UniversityEconomic and Business Faculty, Udayana UniversityEconomics and Business Faculty, Udayana UniversityEconomics and Business Faculty, Udayana UniversityFaculty of Economics and Business, Warmadewa University,Bali The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation. Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmerhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/41394 |
| spellingShingle | I Gusti Ngurah Jaya Agung Widagda K Ni Nyoman Kerti Yasa Putu Laksmita Dewi Rahmayanti I Gusti Ayu Tirtayani Ida Bagus Agung Dharmanegara Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation Jurnal Manajemen & Agribisnis |
| title | Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation |
| title_full | Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation |
| title_fullStr | Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation |
| title_full_unstemmed | Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation |
| title_short | Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation |
| title_sort | development of theory of planned behavior tpb with self efficacy to explain the intention to be a farmer in the zinenial generation |
| url | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/41394 |
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