Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia

Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia

This research aimed to discover the behavior of impulsive purchase intention on live streaming e-commerce in Indonesia based on Interaction quality and IT Affordance. This research used a quantitative approach to descriptive analysis. The samples used were 532 respondents. The researchers distribute...

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Bibliographic Details
Main Authors:	Festyan Divan, Viona Angelia, Simon Richard, Sundjaja Arta Moro
Format:	Article
Language:	English
Published:	EDP Sciences 2023-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_01002.pdf

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