Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape

In this article, I explore the reception of American “quality” serial television in Sweden from 1999 to the mid-2010s. My analysis includes how cultural critics and journalists writing for Sweden's leading newspapers conceptualised American serial television as “quality TV” and as legitimate “a...

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Main Author: Frykholm Joel
Format: Article
Language:English
Published: Sciendo 2021-02-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2021-0012
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author Frykholm Joel
author_facet Frykholm Joel
author_sort Frykholm Joel
collection DOAJ
description In this article, I explore the reception of American “quality” serial television in Sweden from 1999 to the mid-2010s. My analysis includes how cultural critics and journalists writing for Sweden's leading newspapers conceptualised American serial television as “quality TV” and as legitimate “art”, and it charts the ways in which these discourses relate to the reconfiguration of Swedish television from public service monopoly to niche-oriented multichannel system. The analysis uncovers a process of cultural consecration that was based on comparisons with already consecrated art forms, applications of authorship discourses that promote certain individuals as genius television auteurs, and deployment of critical protocols borrowed from literary criticism – all in service of pre-established cultural hierarchy and “good taste”. This article also highlights the ubiquity of American quality serial television across the Swedish television landscape, which suggests that such programmes represent both a niche product and a mass phenomenon with extensive reach and multidimensional appeal.
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spelling doaj.art-f5b7ac2ad33347369537aa6a7c9c71602023-09-02T14:53:01ZengSciendoNordicom Review2001-51192021-02-01421597810.2478/nor-2021-0012Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscapeFrykholm Joel0Centre for Languages and Literature, Film Studies, Lund University, SwedenIn this article, I explore the reception of American “quality” serial television in Sweden from 1999 to the mid-2010s. My analysis includes how cultural critics and journalists writing for Sweden's leading newspapers conceptualised American serial television as “quality TV” and as legitimate “art”, and it charts the ways in which these discourses relate to the reconfiguration of Swedish television from public service monopoly to niche-oriented multichannel system. The analysis uncovers a process of cultural consecration that was based on comparisons with already consecrated art forms, applications of authorship discourses that promote certain individuals as genius television auteurs, and deployment of critical protocols borrowed from literary criticism – all in service of pre-established cultural hierarchy and “good taste”. This article also highlights the ubiquity of American quality serial television across the Swedish television landscape, which suggests that such programmes represent both a niche product and a mass phenomenon with extensive reach and multidimensional appeal.https://doi.org/10.2478/nor-2021-0012american serial televisionquality tvswedish television culturecultural journalismcultural consecration
spellingShingle Frykholm Joel
Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
Nordicom Review
american serial television
quality tv
swedish television culture
cultural journalism
cultural consecration
title Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
title_full Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
title_fullStr Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
title_full_unstemmed Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
title_short Renegotiating quality TV in the Swedish pressAmerican serial television and Sweden's post-monopoly television landscape
title_sort renegotiating quality tv in the swedish pressamerican serial television and sweden s post monopoly television landscape
topic american serial television
quality tv
swedish television culture
cultural journalism
cultural consecration
url https://doi.org/10.2478/nor-2021-0012
work_keys_str_mv AT frykholmjoel renegotiatingqualitytvintheswedishpressamericanserialtelevisionandswedenspostmonopolytelevisionlandscape