Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options

Although Agree/Disagree (A/D) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (IS)...

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Main Authors: Willem Saris, Melanie Revilla, Jon A. Krosnick, Eric M. Shaeffer
Format: Article
Language:English
Published: European Survey Research Association 2010-05-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/2682
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author Willem Saris
Melanie Revilla
Jon A. Krosnick
Eric M. Shaeffer
author_facet Willem Saris
Melanie Revilla
Jon A. Krosnick
Eric M. Shaeffer
author_sort Willem Saris
collection DOAJ
description Although Agree/Disagree (A/D) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (IS) response options, but remarkably little research has explored whether responses to A/D rating scale questions are indeed of lower quality than responses to questions with IS response options. Using a research design that combines the advantages of a random assignment between-subjects experiment and the multitrait-multimethod approach in the context of representative sample surveys, we found that responses to A/D rating scale questions indeed had much lower quality than responses to comparable questions offering IS response options. These results attest to the superiority of questions with IS response options.
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spelling doaj.art-f5bb79fd00fa48be81144f7e56f424b12022-12-22T03:44:40ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612010-05-014110.18148/srm/2010.v4i1.26824133Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response OptionsWillem Saris0Melanie Revilla1Jon A. Krosnick2Eric M. Shaeffer3ESADE, Ramon Llull UniversityESADE, Ramon Llull UniversityStanford UniversityOhio State UniversityAlthough Agree/Disagree (A/D) rating scales are hugely popular in the social sciences, a large body of research conducted during more than five decades has documented the bias that results from acquiescence in responses to these items. This may be a reason to prefer questions with Item Specific (IS) response options, but remarkably little research has explored whether responses to A/D rating scale questions are indeed of lower quality than responses to questions with IS response options. Using a research design that combines the advantages of a random assignment between-subjects experiment and the multitrait-multimethod approach in the context of representative sample surveys, we found that responses to A/D rating scale questions indeed had much lower quality than responses to comparable questions offering IS response options. These results attest to the superiority of questions with IS response options.https://ojs.ub.uni-konstanz.de/srm/article/view/2682Quality of Agree/disagree scalesitem specific scalesSplit ballot MTMM
spellingShingle Willem Saris
Melanie Revilla
Jon A. Krosnick
Eric M. Shaeffer
Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
Survey Research Methods
Quality of Agree/disagree scales
item specific scales
Split ballot MTMM
title Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
title_full Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
title_fullStr Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
title_full_unstemmed Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
title_short Comparing Questions with Agree/Disagree Response Options to Questions with Item-Specific Response Options
title_sort comparing questions with agree disagree response options to questions with item specific response options
topic Quality of Agree/disagree scales
item specific scales
Split ballot MTMM
url https://ojs.ub.uni-konstanz.de/srm/article/view/2682
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