The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision
This digital age, people are using digital technology to facilitate all kinds of activities. Sushi Masa Jakarta, uses Zomato as one of their media as an E-WOM facility for consumers to express their feelings. In addition, the Authentic Sushi Image cannot be separated from Sushi Masa. The purpose of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Yogyakarta
2020-09-01
|
| Series: | Journal of Social Studies |
| Subjects: | |
| Online Access: | https://journal.uny.ac.id/index.php/jss/article/view/31020 |