PARADOXOS NA IDENTIFICAÇÃO ORGANIZACIONAL COM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

PARADOXOS NA IDENTIFICAÇÃO ORGANIZACIONAL COM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

The aim of this study was to know the organizational identification of master students at an higher education institution in Brazil, in support of educational management. Based on the study by Celsi and Gilli (2010), with an exploratory inductive character, participated in the survey all students in...

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Bibliographic Details
Main Author:	Edson Roberto Scharf
Format:	Article
Language:	Spanish
Published:	Universidade Federal de Santa Catarina 2016-01-01
Series:	Revista Gestão Universitária na América Latina
Subjects:	higher education institution marketing management at hei organizational identity branding advertising master of business administration
Online Access:	http://www.redalyc.org/articulo.oa?id=319345782010

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