Marketing ethics – another business-oriented scheme?
Marketing ethics is crucial for defining the link between businesses and consumers, impacting both economic transactions and society values. Ethical marketing underlines the utilization of ethical principles and standards to every element of the marketing process, including product development, adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2024-03-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1724.pdf
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| _version_ | 1797205542635044864 |
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| author | Raluca Iuliana GEORGESCU Dumitru Alexandru BODISLAV |
| author_facet | Raluca Iuliana GEORGESCU Dumitru Alexandru BODISLAV |
| author_sort | Raluca Iuliana GEORGESCU |
| collection | DOAJ |
| description | Marketing ethics is crucial for defining the link between businesses and consumers,
impacting both economic transactions and society values. Ethical marketing underlines the
utilization of ethical principles and standards to every element of the marketing process, including
product development, advertising, and customer relations.
This study looks at the intricate relationship between marketing ethics and how they could be used
by companies to manipulate others. While following moral guidelines and standards has always
been a requirement of marketing ethics, there is rising worry that companies are abusing this
concept to influence consumer behaviour and views in order to benefit financially. This essay
explores the delicate line that separates ethical manipulation from valid persuasion as it dives into
the ethical issues that underpin marketing methods. It examines numerous strategies used by
companies to violate marketing ethics, including misleading advertising, psychological pricing, and
manipulation of social media algorithms, through an extensive analysis of case studies and
literature. In addition, this study explores the cognitive biases and psychological mechanisms that
marketers use to sway consumer decisions, providing insight into the moral ramifications of these
tactics. Furthermore, it delves into the function of regulatory frameworks and corporate social
responsibility endeavours in curbing unscrupulous marketing techniques and encouraging
increased openness and responsibility in the sector. This paper aims to provide insights into the
ethical challenges faced by businesses in navigating the modern marketing landscape and makes
recommendations for fostering a more ethical and responsible approach to marketing practices by
critically examining the duality of marketing ethics as both a guiding principle and a potential
manipulation scheme. |
| first_indexed | 2024-04-24T08:52:47Z |
| format | Article |
| id | doaj.art-f60c7a1176dc4f189b8a71c0a56331ad |
| institution | Directory Open Access Journal |
| issn | 1841-8678 1844-0029 |
| language | English |
| last_indexed | 2024-04-24T08:52:47Z |
| publishDate | 2024-03-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-f60c7a1176dc4f189b8a71c0a56331ad2024-04-16T09:19:13ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86781844-00292024-03-01XXXI110511418418678Marketing ethics – another business-oriented scheme?Raluca Iuliana GEORGESCU0Dumitru Alexandru BODISLAV1 B & Associates, Romania InfinitumR, Romania Bucharest University of Economic Studies, Romania Marketing ethics is crucial for defining the link between businesses and consumers, impacting both economic transactions and society values. Ethical marketing underlines the utilization of ethical principles and standards to every element of the marketing process, including product development, advertising, and customer relations. This study looks at the intricate relationship between marketing ethics and how they could be used by companies to manipulate others. While following moral guidelines and standards has always been a requirement of marketing ethics, there is rising worry that companies are abusing this concept to influence consumer behaviour and views in order to benefit financially. This essay explores the delicate line that separates ethical manipulation from valid persuasion as it dives into the ethical issues that underpin marketing methods. It examines numerous strategies used by companies to violate marketing ethics, including misleading advertising, psychological pricing, and manipulation of social media algorithms, through an extensive analysis of case studies and literature. In addition, this study explores the cognitive biases and psychological mechanisms that marketers use to sway consumer decisions, providing insight into the moral ramifications of these tactics. Furthermore, it delves into the function of regulatory frameworks and corporate social responsibility endeavours in curbing unscrupulous marketing techniques and encouraging increased openness and responsibility in the sector. This paper aims to provide insights into the ethical challenges faced by businesses in navigating the modern marketing landscape and makes recommendations for fostering a more ethical and responsible approach to marketing practices by critically examining the duality of marketing ethics as both a guiding principle and a potential manipulation scheme. http://store.ectap.ro/articole/1724.pdf marketingethicsbusiness-oriented purposemanipulation |
| spellingShingle | Raluca Iuliana GEORGESCU Dumitru Alexandru BODISLAV Marketing ethics – another business-oriented scheme? Theoretical and Applied Economics marketing ethics business-oriented purpose manipulation |
| title | Marketing ethics – another business-oriented scheme? |
| title_full | Marketing ethics – another business-oriented scheme? |
| title_fullStr | Marketing ethics – another business-oriented scheme? |
| title_full_unstemmed | Marketing ethics – another business-oriented scheme? |
| title_short | Marketing ethics – another business-oriented scheme? |
| title_sort | marketing ethics another business oriented scheme |
| topic | marketing ethics business-oriented purpose manipulation |
| url |
http://store.ectap.ro/articole/1724.pdf
|
| work_keys_str_mv | AT ralucaiulianageorgescu marketingethicsanotherbusinessorientedscheme AT dumitrualexandrubodislav marketingethicsanotherbusinessorientedscheme |