Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain
In this paper we analyze the most discussed television programs broadcast in Spain based on the number of users in Twitter (not comments). There were two objectives: to know which television programs are the most tweeted based on their genre and their time slots, and to observe if the most watched t...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de La Sabana
2015-11-01
|
| Series: | Palabra Clave |
| Subjects: | |
| Online Access: | https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/5907 |
| _version_ | 1818885671867121664 |
|---|---|
| author | Jorge Gallardo-Camacho Eva Lavín Paula Fernández-García |
| author_facet | Jorge Gallardo-Camacho Eva Lavín Paula Fernández-García |
| author_sort | Jorge Gallardo-Camacho |
| collection | DOAJ |
| description | In this paper we analyze the most discussed television programs broadcast in Spain based on the number of users in Twitter (not comments). There were two objectives: to know which television programs are the most tweeted based on their genre and their time slots, and to observe if the most watched television programs are also the most tweeted. We use a quantitative methodology based on Spearman’s correlation and the Kappa coefficient from the data obtained during 30 days (150 observations). The data allows us to conclude that the most tweeted programs are tabloid talk shows and TV news magazines, reality shows and sporting events, and that 63.3% of the most tweeted programs are broadcast between 8:30 p.m. and 12 a.m. We have also noticed that if a television program is ranked in first place as the most watched that day or in its time slot, it has more probabilities tan others to be in the top-five commented programs on Twitter. We also believe that the results found in Spain can be generalized to other countries and audiovisual markets.
doi: 10.5294/pacla.2016.19.1.8 |
| first_indexed | 2024-12-19T16:09:09Z |
| format | Article |
| id | doaj.art-f60ce79e164d4b2ca99d67ea404fd22a |
| institution | Directory Open Access Journal |
| issn | 0122-8285 2027-534X |
| language | English |
| last_indexed | 2024-12-19T16:09:09Z |
| publishDate | 2015-11-01 |
| publisher | Universidad de La Sabana |
| record_format | Article |
| series | Palabra Clave |
| spelling | doaj.art-f60ce79e164d4b2ca99d67ea404fd22a2022-12-21T20:14:47ZengUniversidad de La SabanaPalabra Clave0122-82852027-534X2015-11-01191Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in SpainJorge Gallardo-Camacho0Eva Lavín1Paula Fernández-García2Universidad Camilo José CelaUnivesidad Camilo José CelaUnivesity of OviedoIn this paper we analyze the most discussed television programs broadcast in Spain based on the number of users in Twitter (not comments). There were two objectives: to know which television programs are the most tweeted based on their genre and their time slots, and to observe if the most watched television programs are also the most tweeted. We use a quantitative methodology based on Spearman’s correlation and the Kappa coefficient from the data obtained during 30 days (150 observations). The data allows us to conclude that the most tweeted programs are tabloid talk shows and TV news magazines, reality shows and sporting events, and that 63.3% of the most tweeted programs are broadcast between 8:30 p.m. and 12 a.m. We have also noticed that if a television program is ranked in first place as the most watched that day or in its time slot, it has more probabilities tan others to be in the top-five commented programs on Twitter. We also believe that the results found in Spain can be generalized to other countries and audiovisual markets. doi: 10.5294/pacla.2016.19.1.8https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/5907Television programsteleviewersbroadcastingsocial networksaudience participation |
| spellingShingle | Jorge Gallardo-Camacho Eva Lavín Paula Fernández-García Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain Palabra Clave Television programs televiewers broadcasting social networks audience participation |
| title | Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain |
| title_full | Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain |
| title_fullStr | Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain |
| title_full_unstemmed | Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain |
| title_short | Analysis of the Most Discussed Television Programs on Twitter and their Relationship with the Traditional Audience in Spain |
| title_sort | analysis of the most discussed television programs on twitter and their relationship with the traditional audience in spain |
| topic | Television programs televiewers broadcasting social networks audience participation |
| url | https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/5907 |
| work_keys_str_mv | AT jorgegallardocamacho analysisofthemostdiscussedtelevisionprogramsontwitterandtheirrelationshipwiththetraditionalaudienceinspain AT evalavin analysisofthemostdiscussedtelevisionprogramsontwitterandtheirrelationshipwiththetraditionalaudienceinspain AT paulafernandezgarcia analysisofthemostdiscussedtelevisionprogramsontwitterandtheirrelationshipwiththetraditionalaudienceinspain |