Value of Innovation and Marketing Performance
The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of innovations theory. The questionnaires will...
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| Format: | Article |
| Language: | English |
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EconJournals
2019-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/7761 |
| _version_ | 1797911689599909888 |
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| author | Mansur Chadi Mursid Suliyanto Suliyanto Rahab Rahab |
| author_facet | Mansur Chadi Mursid Suliyanto Suliyanto Rahab Rahab |
| author_sort | Mansur Chadi Mursid |
| collection | DOAJ |
| description |
The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of innovations theory. The questionnaires will be given to only the managers of the board of shariah micro finance in Pekalongan and Banyumas, Indonesia with total 171 responden from 27 LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa Shariah, and KSPP Shariah). Value of innovation basis on shariah significantly affect to marketing performance. Research limited in first order, future research can examined in second order research. LKMS adapted value of innovation basis on shariah to get product launch easily. Value of innovation basis on shariah as the new variable and theory concept. Indirect, NPD Innovation positive significantly affect to marketing performance with value of innovation basis on shariah and product launch success are as mediating role.
Keywords: service dominant logic, Islamic religiosity, value of innovation, shariah values, Islamic marketing.
JEL Classifications: A11, C01, L19
DOI: https://doi.org/10.32479/irmm.7761
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| first_indexed | 2024-04-10T11:44:36Z |
| format | Article |
| id | doaj.art-f62c3785aed64023a5ae604af2d5d105 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:44:36Z |
| publishDate | 2019-05-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-f62c3785aed64023a5ae604af2d5d1052023-02-15T16:17:25ZengEconJournalsInternational Review of Management and Marketing2146-44052019-05-0193Value of Innovation and Marketing PerformanceMansur Chadi Mursid0Suliyanto SuliyantoRahab RahabUniversitas Jenderal Soedirman The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of innovations theory. The questionnaires will be given to only the managers of the board of shariah micro finance in Pekalongan and Banyumas, Indonesia with total 171 responden from 27 LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa Shariah, and KSPP Shariah). Value of innovation basis on shariah significantly affect to marketing performance. Research limited in first order, future research can examined in second order research. LKMS adapted value of innovation basis on shariah to get product launch easily. Value of innovation basis on shariah as the new variable and theory concept. Indirect, NPD Innovation positive significantly affect to marketing performance with value of innovation basis on shariah and product launch success are as mediating role. Keywords: service dominant logic, Islamic religiosity, value of innovation, shariah values, Islamic marketing. JEL Classifications: A11, C01, L19 DOI: https://doi.org/10.32479/irmm.7761 http://mail.econjournals.com/index.php/irmm/article/view/7761 |
| spellingShingle | Mansur Chadi Mursid Suliyanto Suliyanto Rahab Rahab Value of Innovation and Marketing Performance International Review of Management and Marketing |
| title | Value of Innovation and Marketing Performance |
| title_full | Value of Innovation and Marketing Performance |
| title_fullStr | Value of Innovation and Marketing Performance |
| title_full_unstemmed | Value of Innovation and Marketing Performance |
| title_short | Value of Innovation and Marketing Performance |
| title_sort | value of innovation and marketing performance |
| url | http://mail.econjournals.com/index.php/irmm/article/view/7761 |
| work_keys_str_mv | AT mansurchadimursid valueofinnovationandmarketingperformance AT suliyantosuliyanto valueofinnovationandmarketingperformance AT rahabrahab valueofinnovationandmarketingperformance |