Value of Innovation and Marketing Performance
The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of innovations theory. The questionnaires will...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/7761 |