Formation of the Inbound Tourism Business Ecosystem:
Who and what comprise the tourism business ecosystem for the Japanese tourism market in Hawaii? To answer this question, this paper focused on the behavior of an international tour operator (JTB Hawaii) and conducted a case study from the viewpoint of tourism management. We examined the process by w...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/4/39_2020.019/_html/-char/en |