Mining Customer Preference in Physical Stores From Interaction Behavior
An improved understanding of customer preference is crucial for successful business in physical stores. Online stores are capable learning customer preference from the click logs and transaction records, while retailers with physical store still lack effective methods to in-depth understand customer...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2017-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8019779/ |