IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG

This study develops an implementation issue marketing mix hajj savings on PT. Islamic Bank Panin Tbk, Malang Branch. This study by the increase in background backs hajj savings of 40% -60% in 2014-2015 and wanted to know about the application of the mar- keting mix in PT. Islamic Bank Panin Tbk,...

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Main Author: Uun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho Kismawadi
Format: Article
Language:Arabic
Published: Institut Agama Islam Negeri Langsa 2017-06-01
Series:J-EBIS (Jurnal Ekonomi dan Bisnis Islam)
Online Access:http://journal.iainlangsa.ac.id/index.php/ebis/article/view/164
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author Uun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho Kismawadi
author_facet Uun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho Kismawadi
author_sort Uun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho Kismawadi
collection DOAJ
description This study develops an implementation issue marketing mix hajj savings on PT. Islamic Bank Panin Tbk, Malang Branch. This study by the increase in background backs hajj savings of 40% -60% in 2014-2015 and wanted to know about the application of the mar- keting mix in PT. Islamic Bank Panin Tbk, Malang Branch. The re- sult of this research is PT. Islamic Bank Panin Tbk branch Malang that all the marketing mix can already be applied properly by PT.  Bank Panin Tbk Syariah Branch Malang, but its implementa- tion must be adapted to target such people and places that will beaddressed and PT. Bank Panin Tbk Syariah Branch Malang pro- videsinnovations in its products to be in demand by customers   such as giving rewards to customers and marketing mix is applied to serve the activities provid- ed to customers.
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spelling doaj.art-f671cf323f9d4444b5a22739ac40fbd22022-12-22T03:00:48ZaraInstitut Agama Islam Negeri LangsaJ-EBIS (Jurnal Ekonomi dan Bisnis Islam)2502-13972540-81002017-06-012110.32505/jebis.v2i1.164164IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANGUun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho KismawadiThis study develops an implementation issue marketing mix hajj savings on PT. Islamic Bank Panin Tbk, Malang Branch. This study by the increase in background backs hajj savings of 40% -60% in 2014-2015 and wanted to know about the application of the mar- keting mix in PT. Islamic Bank Panin Tbk, Malang Branch. The re- sult of this research is PT. Islamic Bank Panin Tbk branch Malang that all the marketing mix can already be applied properly by PT.  Bank Panin Tbk Syariah Branch Malang, but its implementa- tion must be adapted to target such people and places that will beaddressed and PT. Bank Panin Tbk Syariah Branch Malang pro- videsinnovations in its products to be in demand by customers   such as giving rewards to customers and marketing mix is applied to serve the activities provid- ed to customers.http://journal.iainlangsa.ac.id/index.php/ebis/article/view/164
spellingShingle Uun Dwi Al Muddatstsir Firda Azkiya Safitri Su’ud Early Ridho Kismawadi
IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
J-EBIS (Jurnal Ekonomi dan Bisnis Islam)
title IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
title_full IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
title_fullStr IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
title_full_unstemmed IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
title_short IMPLEMENTASI MARKETING MIX TABUNGAN HAJI PADA PT. PANIN BANK SYARIAH, TBK CABANG MALANG
title_sort implementasi marketing mix tabungan haji pada pt panin bank syariah tbk cabang malang
url http://journal.iainlangsa.ac.id/index.php/ebis/article/view/164
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