Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers
In this era of technological advances, the rapid, accurate, and precise dissemination of information is crucial, especially for rural communities seeking to enhance their living standards. Farmer Women's Community (KWT) Al Mina Ciawi Village, established by a women's group in Ciawi Village...
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| Format: | Article |
| Language: | English |
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University of Merdeka Malang
2023-09-01
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| Series: | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/10828 |
| _version_ | 1797664577007124480 |
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| author | Dwi Andini Putri Dinar Ajeng Kristiyanti Ratnawaty Marginingsih |
| author_facet | Dwi Andini Putri Dinar Ajeng Kristiyanti Ratnawaty Marginingsih |
| author_sort | Dwi Andini Putri |
| collection | DOAJ |
| description | In this era of technological advances, the rapid, accurate, and precise dissemination of information is crucial, especially for rural communities seeking to enhance their living standards. Farmer Women's Community (KWT) Al Mina Ciawi Village, established by a women's group in Ciawi Village, operates as a food and animal security program. Activities at KWT Al Mina Ciawi Village involve cultivating various hydroponic vegetables and catfish farming in buckets. However, a significant challenge lies in product sales during harvest, with agricultural and livestock products primarily marketed through WhatsApp and Instagram or waiting for direct buyers to visit the location. The primary aim of this community empowerment initiative is to optimize information technology for the betterment of KWT Al Mina and Ciawi Village. The program supports partners by offering e-commerce training to expand the marketing of KWT Al Mina products within the village. The chosen approach for e-commerce development is the Rapid Application Development (RAD) method, which includes website design planning, initial assessment, outreach, training, mentoring, and evaluation. The evaluation results affirm the program's success. KWT Al Mina members in Ciawi Village experiencing a remarkable 94% skill improvement in accessing technology, as indicated by pre-test and post-test assessments. |
| first_indexed | 2024-03-11T19:31:20Z |
| format | Article |
| id | doaj.art-f67f62b86fd84efab08ea84e47947e08 |
| institution | Directory Open Access Journal |
| issn | 2721-138X 2548-7159 |
| language | English |
| last_indexed | 2024-03-11T19:31:20Z |
| publishDate | 2023-09-01 |
| publisher | University of Merdeka Malang |
| record_format | Article |
| series | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| spelling | doaj.art-f67f62b86fd84efab08ea84e47947e082023-10-06T13:17:05ZengUniversity of Merdeka MalangAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang2721-138X2548-71592023-09-018337838810.26905/abdimas.v8i3.108284111Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmersDwi Andini Putri0Dinar Ajeng Kristiyanti1Ratnawaty Marginingsih2Department of Information Technology, Faculty of Information Technology, Universitas Bina Sarana InformatikaDepartment of Information Systems, Faculty of Engineering and Informatics, Universitas Multimedia NusantaraDepartment of Management, Faculty of Economics and Business, Universitas Bina Sarana InformatikaIn this era of technological advances, the rapid, accurate, and precise dissemination of information is crucial, especially for rural communities seeking to enhance their living standards. Farmer Women's Community (KWT) Al Mina Ciawi Village, established by a women's group in Ciawi Village, operates as a food and animal security program. Activities at KWT Al Mina Ciawi Village involve cultivating various hydroponic vegetables and catfish farming in buckets. However, a significant challenge lies in product sales during harvest, with agricultural and livestock products primarily marketed through WhatsApp and Instagram or waiting for direct buyers to visit the location. The primary aim of this community empowerment initiative is to optimize information technology for the betterment of KWT Al Mina and Ciawi Village. The program supports partners by offering e-commerce training to expand the marketing of KWT Al Mina products within the village. The chosen approach for e-commerce development is the Rapid Application Development (RAD) method, which includes website design planning, initial assessment, outreach, training, mentoring, and evaluation. The evaluation results affirm the program's success. KWT Al Mina members in Ciawi Village experiencing a remarkable 94% skill improvement in accessing technology, as indicated by pre-test and post-test assessments.https://jurnal.unmer.ac.id/index.php/jpkm/article/view/10828e-commerce, hydroponics, kwt al mina ciawi village, livestock, rapid application development |
| spellingShingle | Dwi Andini Putri Dinar Ajeng Kristiyanti Ratnawaty Marginingsih Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang e-commerce, hydroponics, kwt al mina ciawi village, livestock, rapid application development |
| title | Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers |
| title_full | Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers |
| title_fullStr | Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers |
| title_full_unstemmed | Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers |
| title_short | Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers |
| title_sort | optimizing technology based business strategies for empowering community partnerships and improving the welfare of women farmers |
| topic | e-commerce, hydroponics, kwt al mina ciawi village, livestock, rapid application development |
| url | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/10828 |
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