| Summary: | Purpose: The main purpose of this study was to identify the factors affecting the final price of the E-book in general and the cost of production that has an impact on the final price from the perspective of publishers.Methods: In this study, qualitative methodology was used. The data collection tool was a semi-structured interview. The statistical population of the study was all publishers of child and adolescent e-books licensed by the Ministry of Culture and Islamic Guidance.Results: The findings showed that factors generally affect on final price of the e-book including the print counterparts, the stakeholders, the content, the cost of producing the e-book, the profits and sales, and finally the external environment. Also from the perspective of publishers, effective factors affecting on final production costs of e-books included IT costs, e-book distribution costs, specialist human resources on content and technology, content production costs, corporate fixed costs, and advertising and marketing costs as well. Originality: As a matter of fact, It seems that this article has investigated the affected factors on the final prices of children and adolescent e-books for the first time. Moreover, in detail, the production prices of that e-book, which effect on final price assigned based on mentioned publishers’ viewpoint. Besides, the point question in question is that this article is so useful for some publishers which want to enter the publishing of e-books, and frighten of come backing profit is accounted as a problematic issue.
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