From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers
The COVID-19 pandemic had a far-reaching impact on hospitality businesses and the world has continued along a path with multiple uncertainties, which reinforces the necessity to reevaluate crisis management strategies. Due to shifting hospitality operations and noticeable changes within the busine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2023-12-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_12_5se_1713-1724.pdf |
| _version_ | 1797303555342729216 |
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| author | Martin Tshepho Chokoe Lihle Nkomo Erica A. Sao Joao |
| author_facet | Martin Tshepho Chokoe Lihle Nkomo Erica A. Sao Joao |
| author_sort | Martin Tshepho Chokoe |
| collection | DOAJ |
| description | The COVID-19 pandemic had a far-reaching impact on hospitality businesses and the world has continued along a path with multiple uncertainties, which reinforces the necessity to reevaluate crisis management strategies. Due
to shifting hospitality operations and noticeable changes within the business model, there is a need to become more resilient to remain sustainable. This study aimed to determine how COVID-19 affected hospitality providers and to identify strategies operators have used, evaluating their effect going forward, which could be used to improve crisis management. A qualitative study was conducted, with a purposive sampling of hospitality managers or owners within an area of Johannesburg. A total of 15 participants were interviewed using a semi-structured interview design. The collected data was examined using thematic analysis. The research revealed that hospitality managers in a cost-cutting exercise, reduced their costs by retrenching workers, closing businesses,
adapting business models, and applying lockdown measures of social isolation and sanitisation. Owners pleaded with the government for financial support to maintain their operations. The management implications of this research encourage a greater awareness of preparation for future pending crises and will be useful to hospitality business owners as they create contingency plans and resilience strategies. |
| first_indexed | 2024-03-07T23:54:30Z |
| format | Article |
| id | doaj.art-f6a2324874d84a5da868bef7adb980eb |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-03-07T23:54:30Z |
| publishDate | 2023-12-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-f6a2324874d84a5da868bef7adb980eb2024-02-18T14:32:37ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2023-12-0112517131724https://doi.org/10.46222/ajhtl.19770720.460From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers Martin Tshepho Chokoe0Lihle Nkomo1Erica A. Sao Joao2https://orcid.org/0000-0002-6603-4030School of Tourism and Hospitality, College of Business and Economics, University of JohannesburgSchool of Tourism and Hospitality, College of Business and Economics, University of JohannesburgSchool of Tourism and Hospitality, College of Business and Economics, University of JohannesburgThe COVID-19 pandemic had a far-reaching impact on hospitality businesses and the world has continued along a path with multiple uncertainties, which reinforces the necessity to reevaluate crisis management strategies. Due to shifting hospitality operations and noticeable changes within the business model, there is a need to become more resilient to remain sustainable. This study aimed to determine how COVID-19 affected hospitality providers and to identify strategies operators have used, evaluating their effect going forward, which could be used to improve crisis management. A qualitative study was conducted, with a purposive sampling of hospitality managers or owners within an area of Johannesburg. A total of 15 participants were interviewed using a semi-structured interview design. The collected data was examined using thematic analysis. The research revealed that hospitality managers in a cost-cutting exercise, reduced their costs by retrenching workers, closing businesses, adapting business models, and applying lockdown measures of social isolation and sanitisation. Owners pleaded with the government for financial support to maintain their operations. The management implications of this research encourage a greater awareness of preparation for future pending crises and will be useful to hospitality business owners as they create contingency plans and resilience strategies.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_12_5se_1713-1724.pdfcrisis managementhospitality operationsrestaurantspandemicsustainability strategies |
| spellingShingle | Martin Tshepho Chokoe Lihle Nkomo Erica A. Sao Joao From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers African Journal of Hospitality, Tourism and Leisure crisis management hospitality operations restaurants pandemic sustainability strategies |
| title | From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers |
| title_full | From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers |
| title_fullStr | From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers |
| title_full_unstemmed | From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers |
| title_short | From Crisis to Recovery: Navigating Sustainable Strategies by Hospitality Providers |
| title_sort | from crisis to recovery navigating sustainable strategies by hospitality providers |
| topic | crisis management hospitality operations restaurants pandemic sustainability strategies |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_12_5se_1713-1724.pdf |
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