The impact of the COVID-19 pandemic on marketing mix concepts used by hotel facilities. Theoretical and analytical considerations
The aim of the article is to identify changes in marketing instruments used by hotels as a result of the COVID-19 pandemic. To this end, the authors review selected marketing mix concepts found in the literature, list restrictions that the hotel industry in Poland was directly and indirectly affecte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2022-10-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | http://studia-periegetica.com/gicid/01.3001.0016.0802 |