The influence of trust, commitment and conflict-handling on customer loyalty: A parallel investigation

The influence of trust, commitment and conflict-handling on customer loyalty: A parallel investigation

The primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of South Africa. Primary data was gathered using a questi...

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Bibliographic Details
Main Authors:	Mornay Roberts-Lombard, Lauren Strachan, Leon du Plessis
Format:	Article
Language:	English
Published:	AOSIS 2013-04-01
Series:	Journal of Economic and Financial Sciences
Subjects:	trust commitment conflict-handling Customer Relationship Management (CRM) customer loyalty life insurance industry non-life insurance industry
Online Access:	https://jefjournal.org.za/index.php/jef/article/view/284

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