DIAGNOSIS OF TICS IN THE SMALLS OF THE CITY OF SAN LUIS POTOSÍ IN THE FOOD AND BEVERAGE SECTOR FOR THE DISSEMINATION OF ITS SERVICES
In recent years information and communication technologies are present in all sectors of our lives and the food and drink sector is no exception, so a diagnosis was made in this area in small and medium enterprises in the city of San Luis Potosí in the areas for the management and dissemination...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma Indígena de México
2017-07-01
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| Series: | Ra Ximhai |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1VAfPUrCV0XCKriuV0OqCxxRRjAhL_EY4/view |
| Summary: | In recent years information and communication
technologies are present in all sectors of our lives and the
food and drink sector is no exception, so a diagnosis was
made in this area in small and medium enterprises in the
city of San Luis Potosí in the areas for the management and
dissemination of their services, as they are currently at a
disadvantage in front of large restaurant chains that have
mobile applications, web pages and other applications. The
research design applied is descriptive. Thirty-two MSMEs
from the food and beverage sector in the city of San Luis
Potosí were affiliated with the National Chamber of the
restaurant and food industry (Canirac). The variables that
were taken into consideration are: Use of computer
equipment, ICT specialists, Internet access and use, Social
Media, Electronic Commerce. The study found that most
SMEs in the restaurant sector, use the social network
Facebook as a means of disseminating services and
promotions, However, they do not use all the potential that
the social tool provides them, due to the lack of knowledge
and lack of preparation to interact better with their
customers and suppliers. In addition, most of the sample
has the need to advertise through electronic means,
through mobile phone applications. |
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| ISSN: | 1665-0441 1665-0441 |