Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram
Image-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building he...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-12-01
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| Series: | Buildings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-5309/10/12/225 |
| _version_ | 1827700869500502016 |
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| author | Vicente López-Chao Vicente Lopez-Pena |
| author_facet | Vicente López-Chao Vicente Lopez-Pena |
| author_sort | Vicente López-Chao |
| collection | DOAJ |
| description | Image-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building heritage. These interactive spaces have a visual component that is essential to understand users’ perception of heritage architecture and that may also influence the dissemination of images. This research aims to describe the social concept of architectural heritage on Instagram and to explore whether the aesthetic appeal resources influence its dissemination. Images indexed to the hashtag #patrimonioarquitectonico (Spanish language version of #architecturalheritage) were collected for the period of three months (n = 180 images). A graphical and observational analysis was performed on categories of four variables of aesthetical appeal: human dimension, color, linear perspective and aesthetical quality. Subsequently, descriptive, cross-tabulation and variance analyses were applied. The findings have proven that regular users share a fairly heterogeneous vision of building types concerning architectural heritage, and that there are stakeholder accounts that could be altering their meaning due to strategies to protect residential areas. The paper describes how the aesthetic appeal variables add meaning to the social perception of the building heritage and which ones statistically influence its dissemination in terms of likes and engagement on Instagram. |
| first_indexed | 2024-03-10T14:20:56Z |
| format | Article |
| id | doaj.art-f6ebdcf7071946f7b82971c0fdf97922 |
| institution | Directory Open Access Journal |
| issn | 2075-5309 |
| language | English |
| last_indexed | 2024-03-10T14:20:56Z |
| publishDate | 2020-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Buildings |
| spelling | doaj.art-f6ebdcf7071946f7b82971c0fdf979222023-11-20T23:25:00ZengMDPI AGBuildings2075-53092020-12-01101222510.3390/buildings10120225Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in InstagramVicente López-Chao0Vicente Lopez-Pena1Architectural Graphics Department, School of Architecture, Universidade da Coruña, 15008 A Coruña, SpainDepartment of Mechanical Engineering and Industrial Design, Faculty of Engineering, Campus de Puerto Real, Universidad de Cádiz, 11003 Cádiz, SpainImage-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building heritage. These interactive spaces have a visual component that is essential to understand users’ perception of heritage architecture and that may also influence the dissemination of images. This research aims to describe the social concept of architectural heritage on Instagram and to explore whether the aesthetic appeal resources influence its dissemination. Images indexed to the hashtag #patrimonioarquitectonico (Spanish language version of #architecturalheritage) were collected for the period of three months (n = 180 images). A graphical and observational analysis was performed on categories of four variables of aesthetical appeal: human dimension, color, linear perspective and aesthetical quality. Subsequently, descriptive, cross-tabulation and variance analyses were applied. The findings have proven that regular users share a fairly heterogeneous vision of building types concerning architectural heritage, and that there are stakeholder accounts that could be altering their meaning due to strategies to protect residential areas. The paper describes how the aesthetic appeal variables add meaning to the social perception of the building heritage and which ones statistically influence its dissemination in terms of likes and engagement on Instagram.https://www.mdpi.com/2075-5309/10/12/225architecturearchitectural graphicsbuildingbuilt environmentculturedrawing |
| spellingShingle | Vicente López-Chao Vicente Lopez-Pena Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram Buildings architecture architectural graphics building built environment culture drawing |
| title | Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram |
| title_full | Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram |
| title_fullStr | Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram |
| title_full_unstemmed | Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram |
| title_short | Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram |
| title_sort | aesthetical appeal and dissemination of architectural heritage photographs in instagram |
| topic | architecture architectural graphics building built environment culture drawing |
| url | https://www.mdpi.com/2075-5309/10/12/225 |
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