Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement
This study aims to address a lack of research on sports value consciousness among Korean university students by examining the moderated mediating effect of sports value consciousness on the relationship between university students’ sports YouTube engagement and their sport activity loyalty. A total...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-07-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/13/7/583 |