Communicative invariants of edutainment: linguostylistics of lifehack genre
DOI: https://doi.org/10.17721/APULTP.2023.46.112-127 The article argues a thesis about the state, potential, nature of functions and resources of the mass media space, that dynamizes the style and genre paradigm of communication in this area. The crossing of cultural fields, marked by individual l...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Taras Shevchenko National University of Kyiv
2023-06-01
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| Series: | Актуальні проблеми української лінгвістики: теорія і практика |
| Online Access: | https://apultp.knu.ua/index.php/APULTP/article/view/140 |
| _version_ | 1797786119432044544 |
|---|---|
| author | Dmytro Dergach |
| author_facet | Dmytro Dergach |
| author_sort | Dmytro Dergach |
| collection | DOAJ |
| description | DOI: https://doi.org/10.17721/APULTP.2023.46.112-127
The article argues a thesis about the state, potential, nature of functions and resources of the mass media space, that dynamizes the style and genre paradigm of communication in this area. The crossing of cultural fields, marked by individual linguostylistic, semantic dominants, which, combining in a new context, actualizes the appearance of new phenomena, genres or their communicative invariants. It is such extralinguistic realities that motivate the syncretic nature of edutainment in the permanent dynamics of social verbal interaction.
The author's attention is focused on the analysis of edutainment, that increases the genre representation of its tasks, which are based on a system of strategies and tactics of entertainment with the ultimate educational goal. So, the genres of lifehack, intellectual, educational, language, culinary, travel, etc. shows, specialized didactic media projects for the study of various educational disciplines, etc. are updated today. The linguistic and stylistics features confirm their syncretic functional nature, commensurate with the resource potential of mass media and scientific styles.
The communicative dynamics of edutainment is argued in the context of the modern educational process' nature, which takes place in conditions of a rapid increase in the amount of new information. Technical progress motivates the attraction of the mass audience to new forms of obtaining such information. And therefore digitalization and personalization of it is becoming more important. Obviously, it actualizes the emergence of "entertaining" learning technology, synchronized with the functional nature of edutainment.
This, in turn, actualizes the cognitive paradigm of the mass media, developing their communicative potential in the discursive context of the syncretism of the functional and stylistic resource. Contextual material allows to illustrate the optimization of the entertainment media segment, which increasingly functions as an effective component of the information paradigm. And as a result – as a didactic resource for learning the world in a media format. In the context of its dynamics, this tendency is represented in the actualization of the lifehack. Linguostylistics of this genre is characterized by a contrasting combination of educational and entertainment functions of the language, which is synchronized with the communicative requests of the modern mass audience.
Keywords: media, media education, edutainment, lifehack, media genre, language function, entertainment function, didactic function.
Іnformation about the author: Dergach Dmytro Valerijovych – PhD, Associate Professor; Associate Professor of the Department of Stylistics and Language Communication; Educational and Scientific Institute of Philology; Taras Shevchenko National University of Kyiv.
ScopusID
E-mail: dimyla_philolog@ukr.net
REFERENCES
1. Caillois, R. (2001). Man, Play, and Games. Urbana and Chicago: University of Illinois Press. 224 p. [in English].
2. Edutainment. URL: https://www.oxfordlearnersdictionaries.com/definition/english/edutainment (date of access: 12.06.2023) [in English].
3. Edutainment. URL: https://dictionary.cambridge.org/ dictionary/english/edutainment (date of access: 12.06.2023) [in English].
4. Edutainment. URL: https://www.collinsdictionary.com/dictionary/english/edutainment (date of access: 12.06.2023) [in English].
5. Edutainment. URL: https://www.merriam-webster.com/dictionary/edutainment (date of access: 12.06.2023) [in English].
6. Huizinga, J. (1955). Homo Ludens; a Study of the Play-Element in Culture. Beacon Press. 232 p. [in English].
7. Koziol, M. Life hacks: Seven shortcuts to an easier day. URL: https://amp.smh.com.au/lifestyle/life-hacks-seven-shortcuts-to-an-easier-day-20150331-1mbmmw.html (date of access: 12.06.2023) [in English].
8. Li, M., Liu, I. & Tsai, M. (2018) Study of the impact of Edutainment on children's cognitive abilities. Bulletin of psychology and pedagogy, 45-54 [in English].
9. Lifehack. URL: https://www.collinsdictionary.com/ dictionary/english/lifehack (date of access: 12.06.2023) [in English].
10. Lifehack. URL: https://www.macmillandictionary.com/ dictionary/british/life-hack (date of access: 12.06.2023) [in English].
11. Lifehack. URL:https://www.oxfordlearnersdictionaries.com/definition/english/lifehack (date of access: 12.06.2023) [in English].
12. Lifehack. URL: Lifehack. URL: https://www.merriam-webster.com/dictionary/life%20hack (date of access: 12.06.2023) [in English].
13. Lifehacks. URL: https://amp.knowyourmeme.com/memes/life-hacks (date of access: 12.06.2023) [in English].
14. Martino, D. (1999) Education and Entertainment. Journal on the Uses of Multimedia in Education. International Journal of Instructional Media, 1-3 [in English].
15. Murdock, S. (2010). Edutainment: Review of the Literature. Journal of Educational Multimedia and Hypermedia, 19(4), 349-362 [in English].
16. Okan, Z. (2003). Edutainment: Is learning at risk? British Journal of education technology, 34 (4), 255–264 [in English]. |
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| format | Article |
| id | doaj.art-f6f057247b164f6b9f7c7392218532c5 |
| institution | Directory Open Access Journal |
| issn | 2311-2697 2523-4870 |
| language | English |
| last_indexed | 2024-03-13T01:04:29Z |
| publishDate | 2023-06-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Актуальні проблеми української лінгвістики: теорія і практика |
| spelling | doaj.art-f6f057247b164f6b9f7c7392218532c52023-07-06T08:15:30ZengTaras Shevchenko National University of KyivАктуальні проблеми української лінгвістики: теорія і практика2311-26972523-48702023-06-0146112127140Communicative invariants of edutainment: linguostylistics of lifehack genreDmytro Dergach0Taras Shevchenko National University of Kyiv; department of stylistics and language communication (Ukraine)DOI: https://doi.org/10.17721/APULTP.2023.46.112-127 The article argues a thesis about the state, potential, nature of functions and resources of the mass media space, that dynamizes the style and genre paradigm of communication in this area. The crossing of cultural fields, marked by individual linguostylistic, semantic dominants, which, combining in a new context, actualizes the appearance of new phenomena, genres or their communicative invariants. It is such extralinguistic realities that motivate the syncretic nature of edutainment in the permanent dynamics of social verbal interaction. The author's attention is focused on the analysis of edutainment, that increases the genre representation of its tasks, which are based on a system of strategies and tactics of entertainment with the ultimate educational goal. So, the genres of lifehack, intellectual, educational, language, culinary, travel, etc. shows, specialized didactic media projects for the study of various educational disciplines, etc. are updated today. The linguistic and stylistics features confirm their syncretic functional nature, commensurate with the resource potential of mass media and scientific styles. The communicative dynamics of edutainment is argued in the context of the modern educational process' nature, which takes place in conditions of a rapid increase in the amount of new information. Technical progress motivates the attraction of the mass audience to new forms of obtaining such information. And therefore digitalization and personalization of it is becoming more important. Obviously, it actualizes the emergence of "entertaining" learning technology, synchronized with the functional nature of edutainment. This, in turn, actualizes the cognitive paradigm of the mass media, developing their communicative potential in the discursive context of the syncretism of the functional and stylistic resource. Contextual material allows to illustrate the optimization of the entertainment media segment, which increasingly functions as an effective component of the information paradigm. And as a result – as a didactic resource for learning the world in a media format. In the context of its dynamics, this tendency is represented in the actualization of the lifehack. Linguostylistics of this genre is characterized by a contrasting combination of educational and entertainment functions of the language, which is synchronized with the communicative requests of the modern mass audience. Keywords: media, media education, edutainment, lifehack, media genre, language function, entertainment function, didactic function. Іnformation about the author: Dergach Dmytro Valerijovych – PhD, Associate Professor; Associate Professor of the Department of Stylistics and Language Communication; Educational and Scientific Institute of Philology; Taras Shevchenko National University of Kyiv. ScopusID E-mail: dimyla_philolog@ukr.net REFERENCES 1. Caillois, R. (2001). Man, Play, and Games. Urbana and Chicago: University of Illinois Press. 224 p. [in English]. 2. Edutainment. URL: https://www.oxfordlearnersdictionaries.com/definition/english/edutainment (date of access: 12.06.2023) [in English]. 3. Edutainment. URL: https://dictionary.cambridge.org/ dictionary/english/edutainment (date of access: 12.06.2023) [in English]. 4. Edutainment. URL: https://www.collinsdictionary.com/dictionary/english/edutainment (date of access: 12.06.2023) [in English]. 5. Edutainment. URL: https://www.merriam-webster.com/dictionary/edutainment (date of access: 12.06.2023) [in English]. 6. Huizinga, J. (1955). Homo Ludens; a Study of the Play-Element in Culture. Beacon Press. 232 p. [in English]. 7. Koziol, M. Life hacks: Seven shortcuts to an easier day. URL: https://amp.smh.com.au/lifestyle/life-hacks-seven-shortcuts-to-an-easier-day-20150331-1mbmmw.html (date of access: 12.06.2023) [in English]. 8. Li, M., Liu, I. & Tsai, M. (2018) Study of the impact of Edutainment on children's cognitive abilities. Bulletin of psychology and pedagogy, 45-54 [in English]. 9. Lifehack. URL: https://www.collinsdictionary.com/ dictionary/english/lifehack (date of access: 12.06.2023) [in English]. 10. Lifehack. URL: https://www.macmillandictionary.com/ dictionary/british/life-hack (date of access: 12.06.2023) [in English]. 11. Lifehack. URL:https://www.oxfordlearnersdictionaries.com/definition/english/lifehack (date of access: 12.06.2023) [in English]. 12. Lifehack. URL: Lifehack. URL: https://www.merriam-webster.com/dictionary/life%20hack (date of access: 12.06.2023) [in English]. 13. Lifehacks. URL: https://amp.knowyourmeme.com/memes/life-hacks (date of access: 12.06.2023) [in English]. 14. Martino, D. (1999) Education and Entertainment. Journal on the Uses of Multimedia in Education. International Journal of Instructional Media, 1-3 [in English]. 15. Murdock, S. (2010). Edutainment: Review of the Literature. Journal of Educational Multimedia and Hypermedia, 19(4), 349-362 [in English]. 16. Okan, Z. (2003). Edutainment: Is learning at risk? British Journal of education technology, 34 (4), 255–264 [in English].https://apultp.knu.ua/index.php/APULTP/article/view/140 |
| spellingShingle | Dmytro Dergach Communicative invariants of edutainment: linguostylistics of lifehack genre Актуальні проблеми української лінгвістики: теорія і практика |
| title | Communicative invariants of edutainment: linguostylistics of lifehack genre |
| title_full | Communicative invariants of edutainment: linguostylistics of lifehack genre |
| title_fullStr | Communicative invariants of edutainment: linguostylistics of lifehack genre |
| title_full_unstemmed | Communicative invariants of edutainment: linguostylistics of lifehack genre |
| title_short | Communicative invariants of edutainment: linguostylistics of lifehack genre |
| title_sort | communicative invariants of edutainment linguostylistics of lifehack genre |
| url | https://apultp.knu.ua/index.php/APULTP/article/view/140 |
| work_keys_str_mv | AT dmytrodergach communicativeinvariantsofedutainmentlinguostylisticsoflifehackgenre |