Trends in the development of additional services to create competitive advantages of a hotel
Hotel complexes offer a large number of services that are aimed at satisfying the specific desires of consumers. Today, the number of consumers who are not satisfied with the monotony of standard hotels is steadily increasing, and when planning a holiday they pay special attention to the environment...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2020-03-01
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| Series: | Економіка, управління та адміністрування |
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| Online Access: | http://ema.ztu.edu.ua/article/view/200778/200918 |
| Summary: | Hotel complexes offer a large number of services that are aimed at satisfying the specific desires of consumers. Today, the number of consumers who are not satisfied with the monotony of standard hotels is steadily increasing, and when planning a holiday they pay special attention to the environmental aspects of travel and accommodation, location of the establishment and the state of the territory, the type and feature of the building, the comfort and design of the premises. Travelers want the hotels they stay in to participate in eco-campaigns and programs, as protecting the environment is a priority for many. The article substantiates the feasibility of providing additional services in modern hotels in order to provide competitive advantages in the market of such services. It is determined that multisensory marketing is required to attract a guest to the hotel, as evidenced by marketing practices and branding theory. In addition, it is confirmed that the accommodation facility has eight obligatory features with a range of high quality hotel amenities: personalized premium service, access to secure storage, free internet access, branded bathware, 24-hour service rooms, luxury furniture and bedding, concierge / maid service, and location. The priority directions of development of additional services of the hotel are determined, since further development of the hospitality industry is already practically impossible without the use of modern technologies for attracting clients, however, it is the emphasis on additional services that can become a decisive factor in the choice of accommodation facility. |
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| ISSN: | 2664-245X 2664-2468 |