Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach

Road infrastructure includes toll roads developed to support mobility and economic activity. The toll road is part of the road network and is an alternative that can save travelers time and give them better service. The level of service of the toll road is strongly connected to the level of sati...

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Main Authors: Herry T. Zuna, Sigit Pranowo Hadiwardoyo, Hedy Rahadian
Format: Article
Language:English
Published: Universitas Indonesia 2016-04-01
Series:International Journal of Technology
Subjects:
Online Access:http://ijtech.eng.ui.ac.id/article/view/374
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author Herry T. Zuna
Sigit Pranowo Hadiwardoyo
Hedy Rahadian
author_facet Herry T. Zuna
Sigit Pranowo Hadiwardoyo
Hedy Rahadian
author_sort Herry T. Zuna
collection DOAJ
description Road infrastructure includes toll roads developed to support mobility and economic activity. The toll road is part of the road network and is an alternative that can save travelers time and give them better service. The level of service of the toll road is strongly connected to the level of satisfaction of toll road users; therefore, customer satisfaction needs to be included in development models. The purpose of this study was to develop a model approach to customer satisfaction using an artificial neural network (ANN). Two models of customer satisfaction, SERVQUAL and Minimum Service Standards (SPM), have been used to modify the Toll Road Service Quality (TRSQ) model. This study has been able to explain that TRSQ has a value of R2, meaning the result is better than that of the other two models. The TRSQ model itself consists of seven dimensions: information, accessibility, reliability, mobility, security, rest areas, and responsiveness. Reliability is the dimension with the greatest effect on customer satisfaction.
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spelling doaj.art-f707fef090004494ab73e38a00cbea3b2023-01-03T05:20:27ZengUniversitas IndonesiaInternational Journal of Technology2086-96142087-21002016-04-017456257010.14716/ijtech.v7i4.374374Developing a Model of Toll Road Service Quality using an Artificial Neural Network ApproachHerry T. Zuna0Sigit Pranowo Hadiwardoyo1Hedy Rahadian2Department of Civil Engineering, Faculty of Engineering, Universitas Indonesia, Kampus UI Depok, Depok 16424, IndonesiaDepartment of Civil Engineering, Faculty of Engineering, Universitas Indonesia, Kampus UI Depok, Depok 16424, IndonesiaDepartment of Civil Engineering, Faculty of Engineering, Universitas Indonesia, Kampus UI Depok, Depok 16424, IndonesiaRoad infrastructure includes toll roads developed to support mobility and economic activity. The toll road is part of the road network and is an alternative that can save travelers time and give them better service. The level of service of the toll road is strongly connected to the level of satisfaction of toll road users; therefore, customer satisfaction needs to be included in development models. The purpose of this study was to develop a model approach to customer satisfaction using an artificial neural network (ANN). Two models of customer satisfaction, SERVQUAL and Minimum Service Standards (SPM), have been used to modify the Toll Road Service Quality (TRSQ) model. This study has been able to explain that TRSQ has a value of R2, meaning the result is better than that of the other two models. The TRSQ model itself consists of seven dimensions: information, accessibility, reliability, mobility, security, rest areas, and responsiveness. Reliability is the dimension with the greatest effect on customer satisfaction.http://ijtech.eng.ui.ac.id/article/view/374Artificial neural networkCustomer satisfactionQuality of serviceToll road
spellingShingle Herry T. Zuna
Sigit Pranowo Hadiwardoyo
Hedy Rahadian
Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
International Journal of Technology
Artificial neural network
Customer satisfaction
Quality of service
Toll road
title Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
title_full Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
title_fullStr Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
title_full_unstemmed Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
title_short Developing a Model of Toll Road Service Quality using an Artificial Neural Network Approach
title_sort developing a model of toll road service quality using an artificial neural network approach
topic Artificial neural network
Customer satisfaction
Quality of service
Toll road
url http://ijtech.eng.ui.ac.id/article/view/374
work_keys_str_mv AT herrytzuna developingamodeloftollroadservicequalityusinganartificialneuralnetworkapproach
AT sigitpranowohadiwardoyo developingamodeloftollroadservicequalityusinganartificialneuralnetworkapproach
AT hedyrahadian developingamodeloftollroadservicequalityusinganartificialneuralnetworkapproach