The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination
The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to presen...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-11-01
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| Series: | Vaccines |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-393X/8/4/644 |
| _version_ | 1797548996696211456 |
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| author | Sara Boccalini Paolo Bonanni Fabrizio Chiesi Giulia Di Pisa Federica Furlan Barbara Giammarco Beatrice Zanella Francesco Mandò Tacconi Angela Bechini |
| author_facet | Sara Boccalini Paolo Bonanni Fabrizio Chiesi Giulia Di Pisa Federica Furlan Barbara Giammarco Beatrice Zanella Francesco Mandò Tacconi Angela Bechini |
| author_sort | Sara Boccalini |
| collection | DOAJ |
| description | The Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience. |
| first_indexed | 2024-03-10T15:08:36Z |
| format | Article |
| id | doaj.art-f70c70cd169143918d544cbbe1615fd6 |
| institution | Directory Open Access Journal |
| issn | 2076-393X |
| language | English |
| last_indexed | 2024-03-10T15:08:36Z |
| publishDate | 2020-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Vaccines |
| spelling | doaj.art-f70c70cd169143918d544cbbe1615fd62023-11-20T19:35:28ZengMDPI AGVaccines2076-393X2020-11-018464410.3390/vaccines8040644The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting VaccinationSara Boccalini0Paolo Bonanni1Fabrizio Chiesi2Giulia Di Pisa3Federica Furlan4Barbara Giammarco5Beatrice Zanella6Francesco Mandò Tacconi7Angela Bechini8Department of Health Sciences, University of Florence, 50134 Florence, ItalyDepartment of Health Sciences, University of Florence, 50134 Florence, ItalyMedical Specialization School of Hygiene and Preventive Medicine, University of Florence, 50134 Florence, ItalyMedical Specialization School of Hygiene and Preventive Medicine, University of Florence, 50134 Florence, ItalyMedical Specialization School of Hygiene and Preventive Medicine, University of Florence, 50134 Florence, ItalyMedical Specialization School of Hygiene and Preventive Medicine, University of Florence, 50134 Florence, ItalyDepartment of Health Sciences, University of Florence, 50134 Florence, ItalyNuovo Ospedale delle Apuane, North-West Tuscany LHU (Local Health Authorities), Viale Enrico Mattei, 21, 54100 Marina di Massa, ItalyDepartment of Health Sciences, University of Florence, 50134 Florence, ItalyThe Department of Health Sciences (University of Florence) developed a regional website “VaccinarSinToscana” in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience.https://www.mdpi.com/2076-393X/8/4/644vaccinationinformationwebsiteVaccinarSiVaccinarSinToscananew media |
| spellingShingle | Sara Boccalini Paolo Bonanni Fabrizio Chiesi Giulia Di Pisa Federica Furlan Barbara Giammarco Beatrice Zanella Francesco Mandò Tacconi Angela Bechini The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination Vaccines vaccination information website VaccinarSi VaccinarSinToscana new media |
| title | The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination |
| title_full | The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination |
| title_fullStr | The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination |
| title_full_unstemmed | The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination |
| title_short | The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination |
| title_sort | experience of vaccinarsintoscana website and the role of new media in promoting vaccination |
| topic | vaccination information website VaccinarSi VaccinarSinToscana new media |
| url | https://www.mdpi.com/2076-393X/8/4/644 |
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