Visualisation de données et design émotionnel peuvent-ils se conjuguer?

The use of web 2.0 and social digital networks encourages the upsurge of data visualization that is often attractive and pleasant to watch. We can therefore see embellishment practices, even if the pioneers of information visualization such as Jacques Bertin and Edward Tufte advocate simplicity and...

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Main Author: Tiffany Andry
Format: Article
Language:English
Published: Université du Québec à Montréal 2020-05-01
Series:Communiquer
Subjects:
Online Access:https://journals.openedition.org/communiquer/5337
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author Tiffany Andry
author_facet Tiffany Andry
author_sort Tiffany Andry
collection DOAJ
description The use of web 2.0 and social digital networks encourages the upsurge of data visualization that is often attractive and pleasant to watch. We can therefore see embellishment practices, even if the pioneers of information visualization such as Jacques Bertin and Edward Tufte advocate simplicity and minimalism in graphical representations. Yet cognitive scientist Donald A. Norman talks about the emotional design. According to him, attractive things work better because they stimulate greater pleasure in use. The downside is that his theory concerns material objects. In this context, forty semi-directive interviews were conducted in laboratory experiments, exposing individuals to different types of data visualizations. Their analysis shows that the characteristics of emotional design appear in the participants’ speeches. This article attempts to apply emotional design to data visualization in order to bring more nuances to minimalist precautions in terms of data visualization design.
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spelling doaj.art-f749e8a36d15429981bae411f3d4566e2024-04-04T09:51:37ZengUniversité du Québec à MontréalCommuniquer2368-95872020-05-0128537110.4000/communiquer.5337Visualisation de données et design émotionnel peuvent-ils se conjuguer?Tiffany AndryThe use of web 2.0 and social digital networks encourages the upsurge of data visualization that is often attractive and pleasant to watch. We can therefore see embellishment practices, even if the pioneers of information visualization such as Jacques Bertin and Edward Tufte advocate simplicity and minimalism in graphical representations. Yet cognitive scientist Donald A. Norman talks about the emotional design. According to him, attractive things work better because they stimulate greater pleasure in use. The downside is that his theory concerns material objects. In this context, forty semi-directive interviews were conducted in laboratory experiments, exposing individuals to different types of data visualizations. Their analysis shows that the characteristics of emotional design appear in the participants’ speeches. This article attempts to apply emotional design to data visualization in order to bring more nuances to minimalist precautions in terms of data visualization design.https://journals.openedition.org/communiquer/5337sensemakingdigital communicationdata visualizationemotional designgraphic representationminimalism in visualization
spellingShingle Tiffany Andry
Visualisation de données et design émotionnel peuvent-ils se conjuguer?
Communiquer
sensemaking
digital communication
data visualization
emotional design
graphic representation
minimalism in visualization
title Visualisation de données et design émotionnel peuvent-ils se conjuguer?
title_full Visualisation de données et design émotionnel peuvent-ils se conjuguer?
title_fullStr Visualisation de données et design émotionnel peuvent-ils se conjuguer?
title_full_unstemmed Visualisation de données et design émotionnel peuvent-ils se conjuguer?
title_short Visualisation de données et design émotionnel peuvent-ils se conjuguer?
title_sort visualisation de donnees et design emotionnel peuvent ils se conjuguer
topic sensemaking
digital communication
data visualization
emotional design
graphic representation
minimalism in visualization
url https://journals.openedition.org/communiquer/5337
work_keys_str_mv AT tiffanyandry visualisationdedonneesetdesignemotionnelpeuventilsseconjuguer