ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tou...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
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University of Brawijaya
2023-04-01
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Series: | AGRISE |
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Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/1128 |
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author | Fitrotul Laili Anisa Aprilia Yusri Fajar Shofwan Shofwan |
author_facet | Fitrotul Laili Anisa Aprilia Yusri Fajar Shofwan Shofwan |
author_sort | Fitrotul Laili |
collection | DOAJ |
description | Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations. |
first_indexed | 2024-03-13T06:32:30Z |
format | Article |
id | doaj.art-f785cb334f424dd0ac9d81aa999cbded |
institution | Directory Open Access Journal |
issn | 1412-1425 2252-6757 |
language | English |
last_indexed | 2024-03-13T06:32:30Z |
publishDate | 2023-04-01 |
publisher | University of Brawijaya |
record_format | Article |
series | AGRISE |
spelling | doaj.art-f785cb334f424dd0ac9d81aa999cbded2023-06-09T09:04:42ZengUniversity of BrawijayaAGRISE1412-14252252-67572023-04-0123216717510.21776/ub.agrise.2023.023.2.61088ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENTFitrotul Laili0Anisa Aprilia1Yusri Fajar2Shofwan Shofwan3Department of Agricultural Socio-Economics, Faculty of Agriculture, Universitas BrawijayaDepartement of Languages and Literatures, Faculty of Cultural Studies, Universitas BrawijayaFaculty of Administration Science, Universitas BrawijayaDepartment of Economic Development, Faculty of Economics and Business, University of BrawijayaUsing a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.https://agrise.ub.ac.id/index.php/agrise/article/view/1128ecotourismpreferencewillingness to paydiscrete choice experiment |
spellingShingle | Fitrotul Laili Anisa Aprilia Yusri Fajar Shofwan Shofwan ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT AGRISE ecotourism preference willingness to pay discrete choice experiment |
title | ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT |
title_full | ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT |
title_fullStr | ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT |
title_full_unstemmed | ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT |
title_short | ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT |
title_sort | ecotourism preference and willingness to pay a choice experiment |
topic | ecotourism preference willingness to pay discrete choice experiment |
url | https://agrise.ub.ac.id/index.php/agrise/article/view/1128 |
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