ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT

Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tou...

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Main Authors: Fitrotul Laili, Anisa Aprilia, Yusri Fajar, Shofwan Shofwan
Format: Article
Language:English
Published: University of Brawijaya 2023-04-01
Series:AGRISE
Subjects:
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1128
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author Fitrotul Laili
Anisa Aprilia
Yusri Fajar
Shofwan Shofwan
author_facet Fitrotul Laili
Anisa Aprilia
Yusri Fajar
Shofwan Shofwan
author_sort Fitrotul Laili
collection DOAJ
description Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.
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spelling doaj.art-f785cb334f424dd0ac9d81aa999cbded2023-06-09T09:04:42ZengUniversity of BrawijayaAGRISE1412-14252252-67572023-04-0123216717510.21776/ub.agrise.2023.023.2.61088ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENTFitrotul Laili0Anisa Aprilia1Yusri Fajar2Shofwan Shofwan3Department of Agricultural Socio-Economics, Faculty of Agriculture, Universitas BrawijayaDepartement of Languages and Literatures, Faculty of Cultural Studies, Universitas BrawijayaFaculty of Administration Science, Universitas BrawijayaDepartment of Economic Development, Faculty of Economics and Business, University of BrawijayaUsing a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.https://agrise.ub.ac.id/index.php/agrise/article/view/1128ecotourismpreferencewillingness to paydiscrete choice experiment
spellingShingle Fitrotul Laili
Anisa Aprilia
Yusri Fajar
Shofwan Shofwan
ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
AGRISE
ecotourism
preference
willingness to pay
discrete choice experiment
title ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
title_full ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
title_fullStr ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
title_full_unstemmed ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
title_short ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT
title_sort ecotourism preference and willingness to pay a choice experiment
topic ecotourism
preference
willingness to pay
discrete choice experiment
url https://agrise.ub.ac.id/index.php/agrise/article/view/1128
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AT anisaaprilia ecotourismpreferenceandwillingnesstopayachoiceexperiment
AT yusrifajar ecotourismpreferenceandwillingnesstopayachoiceexperiment
AT shofwanshofwan ecotourismpreferenceandwillingnesstopayachoiceexperiment