Non-pronominal uses of it: a case study in women’s fashion magazines

The use of English as a global language has largely affected other languages, both in general and specialized areas, particularly at the lexical level due to themassive borrowing of English words. Anglicisms are most visible in the language of fashion, where they are highly appreciated and associate...

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Main Author: Isabel Balteiro
Format: Article
Language:deu
Published: Universidad de Las Palmas de Gran Canaria 2018-05-01
Series:Revista de Lenguas para Fines Específicos
Subjects:
Online Access:https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/958
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author Isabel Balteiro
author_facet Isabel Balteiro
author_sort Isabel Balteiro
collection DOAJ
description The use of English as a global language has largely affected other languages, both in general and specialized areas, particularly at the lexical level due to themassive borrowing of English words. Anglicisms are most visible in the language of fashion, where they are highly appreciated and associated to prestige and “coolness”, apart from linguistically representing the rapid advances and modernization of fashion that sometimes make languages unable to cope with the speed with which extralinguistic realities change. The present study, based on a sample of over four million words from leading fashion magazines published in Spanish, focuses on the use of itin its non-pronominal uses, that is, it aims at identifying and describing the adjectival uses of itwhich may be either directly taken from English in short phrases or compounds like it girl, or adapted to Spanish linguistic contexts as in “calzadoit”,“más it”,“lait prenda”. Furthermore, the study also reveals new uses of it, or rather pseudo-English uses that appear in Spanish fashion magazines and which are the result of different linguistic phenomena. In particular, nominal uses like “la ‘it’ del mes”, “todas las it”or “nuestrasits favoritas” have been detected.
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spelling doaj.art-f788ba0067bc4b68b5f50ceeca3da0702022-12-21T17:33:00ZdeuUniversidad de Las Palmas de Gran CanariaRevista de Lenguas para Fines Específicos1133-11272340-85612018-05-01241Non-pronominal uses of it: a case study in women’s fashion magazinesIsabel Balteiro0Universidad de AlicanteThe use of English as a global language has largely affected other languages, both in general and specialized areas, particularly at the lexical level due to themassive borrowing of English words. Anglicisms are most visible in the language of fashion, where they are highly appreciated and associated to prestige and “coolness”, apart from linguistically representing the rapid advances and modernization of fashion that sometimes make languages unable to cope with the speed with which extralinguistic realities change. The present study, based on a sample of over four million words from leading fashion magazines published in Spanish, focuses on the use of itin its non-pronominal uses, that is, it aims at identifying and describing the adjectival uses of itwhich may be either directly taken from English in short phrases or compounds like it girl, or adapted to Spanish linguistic contexts as in “calzadoit”,“más it”,“lait prenda”. Furthermore, the study also reveals new uses of it, or rather pseudo-English uses that appear in Spanish fashion magazines and which are the result of different linguistic phenomena. In particular, nominal uses like “la ‘it’ del mes”, “todas las it”or “nuestrasits favoritas” have been detected.https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/958Anglicismspseudo-Anglicismsnon-pronominal itconversionfashion lan-guage
spellingShingle Isabel Balteiro
Non-pronominal uses of it: a case study in women’s fashion magazines
Revista de Lenguas para Fines Específicos
Anglicisms
pseudo-Anglicisms
non-pronominal it
conversion
fashion lan-guage
title Non-pronominal uses of it: a case study in women’s fashion magazines
title_full Non-pronominal uses of it: a case study in women’s fashion magazines
title_fullStr Non-pronominal uses of it: a case study in women’s fashion magazines
title_full_unstemmed Non-pronominal uses of it: a case study in women’s fashion magazines
title_short Non-pronominal uses of it: a case study in women’s fashion magazines
title_sort non pronominal uses of it a case study in women s fashion magazines
topic Anglicisms
pseudo-Anglicisms
non-pronominal it
conversion
fashion lan-guage
url https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/958
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