IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS
Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are ch...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/889 |
| _version_ | 1797244100808802304 |
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| author | R. Gavva E. Lozhkomoeva T. Nechaeva |
| author_facet | R. Gavva E. Lozhkomoeva T. Nechaeva |
| author_sort | R. Gavva |
| collection | DOAJ |
| description | Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are characteristic. Developed in Russia in the XVII-XIX centuries, national crafts were irretrievably lost in the middle of the twentieth century and again began to revive only in recent years. The article discusses the actual problems of the revival of Russian folk crafts and the application of classical marketing techniques to their promotion. The possibilities of applying new marketing technologies to the promotion of the goods of folk art, as well as the prospects of educational activity in these areas are analyzed. |
| first_indexed | 2024-03-08T04:23:50Z |
| format | Article |
| id | doaj.art-f79a719fcdaf454aa2c2c16c89d2686a |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:05:39Z |
| publishDate | 2017-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-f79a719fcdaf454aa2c2c16c89d2686a2024-03-26T14:22:53ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-12-0101211312110.26425/1816-4277-2017-12-113-121889IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTSR. Gavva0E. Lozhkomoeva1T. Nechaeva2ФГБОУ ВО «Высшая школа народных искусств (институт)»Сергиево-Посадский филиал ФГБОУ ВО «Высшая школа народных искусств (институт)»ФГБОУ ВО «Московский технологический университет»Folk handicrafts are a historically developed kind of handicraft activity, products of which are products made from simple improvised materials with the help of simple tools. For the majority of folk crafts, the creative orientation of this activity and the high artistic level of the products are characteristic. Developed in Russia in the XVII-XIX centuries, national crafts were irretrievably lost in the middle of the twentieth century and again began to revive only in recent years. The article discusses the actual problems of the revival of Russian folk crafts and the application of classical marketing techniques to their promotion. The possibilities of applying new marketing technologies to the promotion of the goods of folk art, as well as the prospects of educational activity in these areas are analyzed.https://vestnik.guu.ru/jour/article/view/889folk craftsclassical marketingmarketing of innovationsmarketing of territoriesimprovement and development of marketing toolsmanagement of arts and craftspromotion of folk crafts |
| spellingShingle | R. Gavva E. Lozhkomoeva T. Nechaeva IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS Вестник университета folk crafts classical marketing marketing of innovations marketing of territories improvement and development of marketing tools management of arts and crafts promotion of folk crafts |
| title | IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS |
| title_full | IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS |
| title_fullStr | IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS |
| title_full_unstemmed | IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS |
| title_short | IMPROVEMENT, DEVELOPMENT AND PRACTICAL APPLICATION OF VARIOUS MARKETING TECHNOLOGIES AND INSTRUMENTS TO PROMOTE FOLK CRAFTS |
| title_sort | improvement development and practical application of various marketing technologies and instruments to promote folk crafts |
| topic | folk crafts classical marketing marketing of innovations marketing of territories improvement and development of marketing tools management of arts and crafts promotion of folk crafts |
| url | https://vestnik.guu.ru/jour/article/view/889 |
| work_keys_str_mv | AT rgavva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts AT elozhkomoeva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts AT tnechaeva improvementdevelopmentandpracticalapplicationofvariousmarketingtechnologiesandinstrumentstopromotefolkcrafts |