Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers

Meat and Milk Institution is implementing red meat sales through grocery chains in order to ensure stability in red meat prices in Turkey. In this study in order to evaluate the effectiveness of this policy from the perspective of consumers, data set obtained from 388 households in Gaziantep city ce...

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Main Authors: Adnan Çiçek, Merve Ayyıldız, Didem Doğar
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2020-11-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/3490
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author Adnan Çiçek
Merve Ayyıldız
Didem Doğar
author_facet Adnan Çiçek
Merve Ayyıldız
Didem Doğar
author_sort Adnan Çiçek
collection DOAJ
description Meat and Milk Institution is implementing red meat sales through grocery chains in order to ensure stability in red meat prices in Turkey. In this study in order to evaluate the effectiveness of this policy from the perspective of consumers, data set obtained from 388 households in Gaziantep city center was used. According to the findings, it has been determined that 53.6% of consumers prefer contracted markets due to the suitability of red meat prices. Initially, all consumers bought red meat from contracted markets, but it was found that 62.11% of them gave up buying red meat from these markets. This situation was found to be quite remarkable and logit model was used to determine the factors affecting the continuity of red meat purchase of households from contracted markets. According to the Logit model results, it was observed that households buying red meat from the contracted markets were affected by the variables that they are care about the price of red meat, income and frequency of shopping at these markets. As a result, it can be stated that this policy implemented by the ESK is aimed at selling red meat to low-income consumers rather than providing price stability and does not have a demand increasing effect.
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spelling doaj.art-f7a571827ea04439b844950dd147352a2023-02-15T16:10:06ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2020-11-018112339234710.24925/turjaf.v8i11.2339-2347.34901835Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of ConsumersAdnan Çiçek0Merve Ayyıldız1Didem Doğar2Department of Agricultural Economics, Faculty of Agriculture, Tokat Gaziosmanpaşa University, 60250 TokatDepartment of Agricultural Economics, Faculty of Agriculture, Yozgat Bozok University, 66100 YozgatDepartment of Agricultural Economics, Faculty of Agriculture, Tokat Gaziosmanpaşa University, 60250 TokatMeat and Milk Institution is implementing red meat sales through grocery chains in order to ensure stability in red meat prices in Turkey. In this study in order to evaluate the effectiveness of this policy from the perspective of consumers, data set obtained from 388 households in Gaziantep city center was used. According to the findings, it has been determined that 53.6% of consumers prefer contracted markets due to the suitability of red meat prices. Initially, all consumers bought red meat from contracted markets, but it was found that 62.11% of them gave up buying red meat from these markets. This situation was found to be quite remarkable and logit model was used to determine the factors affecting the continuity of red meat purchase of households from contracted markets. According to the Logit model results, it was observed that households buying red meat from the contracted markets were affected by the variables that they are care about the price of red meat, income and frequency of shopping at these markets. As a result, it can be stated that this policy implemented by the ESK is aimed at selling red meat to low-income consumers rather than providing price stability and does not have a demand increasing effect.http://www.agrifoodscience.com/index.php/TURJAF/article/view/3490et ve süt kurumuanlaşmalı marketlerkırmızı et fiyatlarılogit modelgaziantep
spellingShingle Adnan Çiçek
Merve Ayyıldız
Didem Doğar
Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
Turkish Journal of Agriculture: Food Science and Technology
et ve süt kurumu
anlaşmalı marketler
kırmızı et fiyatları
logit model
gaziantep
title Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
title_full Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
title_fullStr Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
title_full_unstemmed Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
title_short Evaluation of the Red Meat Sales Policy of the Meat and Milk Institution on the Dimension of Consumers
title_sort evaluation of the red meat sales policy of the meat and milk institution on the dimension of consumers
topic et ve süt kurumu
anlaşmalı marketler
kırmızı et fiyatları
logit model
gaziantep
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/3490
work_keys_str_mv AT adnancicek evaluationoftheredmeatsalespolicyofthemeatandmilkinstitutiononthedimensionofconsumers
AT merveayyıldız evaluationoftheredmeatsalespolicyofthemeatandmilkinstitutiononthedimensionofconsumers
AT didemdogar evaluationoftheredmeatsalespolicyofthemeatandmilkinstitutiononthedimensionofconsumers