Teaching video editing and motion graphics with Photoshop
The purpose of this paper is to examine the relationship between teaching video editing and motion graphics skills and concepts with Adobe Photoshop in a university marketing course and teaching effectiveness. Video editing and motion graphics skills and concepts were taught in a 16-week semester up...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2017-11-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9340/IM_2017_03_Horowitz.pdf |
| _version_ | 1818772485575802880 |
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| author | David Horowitz |
| author_facet | David Horowitz |
| author_sort | David Horowitz |
| collection | DOAJ |
| description | The purpose of this paper is to examine the relationship between teaching video editing and motion graphics skills and concepts with Adobe Photoshop in a university marketing course and teaching effectiveness. Video editing and motion graphics skills and concepts were taught in a 16-week semester upper division marketing course using Adobe Photoshop. The student evaluation of teaching effectiveness data of this 16-week semester course was analyzed. The results from this analysis suggests students found learning video editing and motion graphics skills and concepts with Photoshop to be a positive learning experience. Marketing educators can teach video editing and motion graphics skills and concepts with Photoshop by following the 16-week semester course outline presented in this paper. This 16-week semester course outline contains the weekly topics and teaching materials that were used to teach the 16-week semester upper division marketing course. Finally, three sections of a master syllabus for this course, the course description, course learning outcomes, and course content are provided to help marketing educators develop and teach a similar course at their institution. |
| first_indexed | 2024-12-18T10:10:06Z |
| format | Article |
| id | doaj.art-f7bca8f42a4546e89aaaa1817a1c919b |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-18T10:10:06Z |
| publishDate | 2017-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-f7bca8f42a4546e89aaaa1817a1c919b2022-12-21T21:11:28ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262017-11-01133172410.21511/im.13(3).2017.029340Teaching video editing and motion graphics with PhotoshopDavid Horowitz0Ph.D. in Business, Business Department, Sonoma State UniversityThe purpose of this paper is to examine the relationship between teaching video editing and motion graphics skills and concepts with Adobe Photoshop in a university marketing course and teaching effectiveness. Video editing and motion graphics skills and concepts were taught in a 16-week semester upper division marketing course using Adobe Photoshop. The student evaluation of teaching effectiveness data of this 16-week semester course was analyzed. The results from this analysis suggests students found learning video editing and motion graphics skills and concepts with Photoshop to be a positive learning experience. Marketing educators can teach video editing and motion graphics skills and concepts with Photoshop by following the 16-week semester course outline presented in this paper. This 16-week semester course outline contains the weekly topics and teaching materials that were used to teach the 16-week semester upper division marketing course. Finally, three sections of a master syllabus for this course, the course description, course learning outcomes, and course content are provided to help marketing educators develop and teach a similar course at their institution.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9340/IM_2017_03_Horowitz.pdfmotion graphicsPhotoshopsoftware applicationsvideo editing |
| spellingShingle | David Horowitz Teaching video editing and motion graphics with Photoshop Innovative Marketing motion graphics Photoshop software applications video editing |
| title | Teaching video editing and motion graphics with Photoshop |
| title_full | Teaching video editing and motion graphics with Photoshop |
| title_fullStr | Teaching video editing and motion graphics with Photoshop |
| title_full_unstemmed | Teaching video editing and motion graphics with Photoshop |
| title_short | Teaching video editing and motion graphics with Photoshop |
| title_sort | teaching video editing and motion graphics with photoshop |
| topic | motion graphics Photoshop software applications video editing |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9340/IM_2017_03_Horowitz.pdf |
| work_keys_str_mv | AT davidhorowitz teachingvideoeditingandmotiongraphicswithphotoshop |