| Summary: | The COVID-19 pandemic disrupted economies,
the food system and consumer behaviour.
In order to emerge from the crisis
caused by SARS-CoV-2, with minimal losses,
it is very important to know how the behaviour
of both producers and consumers’ changes. In
this study, the analysis of the impact of the
pandemic on the change of consumers’ eating
habits, preferences and consumption trends is
performed based on the opinion poll. The aim
of the research is to identify a new paradigm
of consumer behaviour in the Republic of
Moldova. The results of the research showed
that there was a change in the paradigm of
consumer behaviour, which led to healthier
consumption and there was an upward trend
in on-line procurement.
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