The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic
The paper deals with quality labels utilization in the food products sector from consumer point of view and presents the results of research study which was conducted in the Czech Republic by interviewing a sample of 250 respondents selected by quota sampling methods. The study was aimed at analysin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mendel University Press
2015-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/63/2/0647/ |
| _version_ | 1818453670218432512 |
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| author | Šárka Velčovská Giacomo Del Chiappa |
| author_facet | Šárka Velčovská Giacomo Del Chiappa |
| author_sort | Šárka Velčovská |
| collection | DOAJ |
| description | The paper deals with quality labels utilization in the food products sector from consumer point of view and presents the results of research study which was conducted in the Czech Republic by interviewing a sample of 250 respondents selected by quota sampling methods. The study was aimed at analysing the consumers’ awareness and perceived credibility of food quality labels, at revealing their willingness to pay a higher price for certified products, and at determining whether significant differences do exist in the way consumers perceive the food quality labels based on their socio-demographic characteristics. The findings revealed a low awareness of food quality labels. A higher level of recognition as well as perceived credibility was proven for national quality labels. As the main problem were identified a poor information about quality labels and lack of confidence that certified products have declared characteristics. Consumers show an interest in getting information about the topic, they also express a willingness to pay a slightly higher price for certified products if they trust them. Our findings confirmed that significant differences do exist between socio-demographic characteristics of respondents (gender, age, education, and responsibility for food purchases) and their attitudes toward the labels; no significant difference was found based on income. |
| first_indexed | 2024-12-14T21:42:40Z |
| format | Article |
| id | doaj.art-f7cfabfd62f8459297ccb277e8968862 |
| institution | Directory Open Access Journal |
| issn | 1211-8516 2464-8310 |
| language | English |
| last_indexed | 2024-12-14T21:42:40Z |
| publishDate | 2015-01-01 |
| publisher | Mendel University Press |
| record_format | Article |
| series | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| spelling | doaj.art-f7cfabfd62f8459297ccb277e89688622022-12-21T22:46:26ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102015-01-0163264765810.11118/actaun201563020647The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech RepublicŠárka Velčovská0Giacomo Del Chiappa1Department of Marketing and Business, Faculty of Economics, VSB – Technical University of Ostrava, 17. listopadu 15/2172, 708 33 Ostrava-Poruba, Czech RepublicDepartment of Economics and Business, University of Sassari, Via Muroni 25, 071 00 Sassari, ItalyThe paper deals with quality labels utilization in the food products sector from consumer point of view and presents the results of research study which was conducted in the Czech Republic by interviewing a sample of 250 respondents selected by quota sampling methods. The study was aimed at analysing the consumers’ awareness and perceived credibility of food quality labels, at revealing their willingness to pay a higher price for certified products, and at determining whether significant differences do exist in the way consumers perceive the food quality labels based on their socio-demographic characteristics. The findings revealed a low awareness of food quality labels. A higher level of recognition as well as perceived credibility was proven for national quality labels. As the main problem were identified a poor information about quality labels and lack of confidence that certified products have declared characteristics. Consumers show an interest in getting information about the topic, they also express a willingness to pay a slightly higher price for certified products if they trust them. Our findings confirmed that significant differences do exist between socio-demographic characteristics of respondents (gender, age, education, and responsibility for food purchases) and their attitudes toward the labels; no significant difference was found based on income.https://acta.mendelu.cz/63/2/0647/food qualityquality labelsconsumers’ awarenessconsumers’ perceptionconsumers’ willingness to paysurvey |
| spellingShingle | Šárka Velčovská Giacomo Del Chiappa The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis food quality quality labels consumers’ awareness consumers’ perception consumers’ willingness to pay survey |
| title | The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic |
| title_full | The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic |
| title_fullStr | The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic |
| title_full_unstemmed | The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic |
| title_short | The Food Quality Labels: Awareness and Willingness to Pay in the Context of the Czech Republic |
| title_sort | food quality labels awareness and willingness to pay in the context of the czech republic |
| topic | food quality quality labels consumers’ awareness consumers’ perception consumers’ willingness to pay survey |
| url | https://acta.mendelu.cz/63/2/0647/ |
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