A market research on challenges influencing artificial intelligence adoption
Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2023-05-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/BTP/article/view/17655 |
| _version_ | 1797327345036558336 |
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| author | Fernando Schmiegelow Francisco C. L. Melo |
| author_facet | Fernando Schmiegelow Francisco C. L. Melo |
| author_sort | Fernando Schmiegelow |
| collection | DOAJ |
| description |
Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the most appropriate strategies to adddress them. The results allow us to conclude that there are several challenges, the main ones being the lack of data infrastructure and trained people, and the lack of a better understanding of applications. Artificial intelligence, as well as other disruptive technologies, makes room for rethinking business models, not only improving existing processes, but also making it possible to see new opportunities. It is interesting to point out that, much more than a simple innovative project to improve processes and business, a succesful artificial intelligence implementation enables the creation of a new culture of interaction, experimentation, automation, analysis and prediction.
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| first_indexed | 2024-03-08T06:36:54Z |
| format | Article |
| id | doaj.art-f7d2173d5f71429792138932f3f66128 |
| institution | Directory Open Access Journal |
| issn | 1648-0627 1822-4202 |
| language | English |
| last_indexed | 2024-03-08T06:36:54Z |
| publishDate | 2023-05-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business: Theory and Practice |
| spelling | doaj.art-f7d2173d5f71429792138932f3f661282024-02-03T10:01:52ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022023-05-0124110.3846/btp.2023.17655A market research on challenges influencing artificial intelligence adoptionFernando Schmiegelow0Francisco C. L. Melo1Aeronautics Institute of Technology, S. José dos Campos, BrazilAeronautics Institute of Technology, S. José dos Campos, Brazil Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the most appropriate strategies to adddress them. The results allow us to conclude that there are several challenges, the main ones being the lack of data infrastructure and trained people, and the lack of a better understanding of applications. Artificial intelligence, as well as other disruptive technologies, makes room for rethinking business models, not only improving existing processes, but also making it possible to see new opportunities. It is interesting to point out that, much more than a simple innovative project to improve processes and business, a succesful artificial intelligence implementation enables the creation of a new culture of interaction, experimentation, automation, analysis and prediction. https://journals.vilniustech.lt/index.php/BTP/article/view/17655artificial intelligenceadoptionSWOT analysisGUT method |
| spellingShingle | Fernando Schmiegelow Francisco C. L. Melo A market research on challenges influencing artificial intelligence adoption Business: Theory and Practice artificial intelligence adoption SWOT analysis GUT method |
| title | A market research on challenges influencing artificial intelligence adoption |
| title_full | A market research on challenges influencing artificial intelligence adoption |
| title_fullStr | A market research on challenges influencing artificial intelligence adoption |
| title_full_unstemmed | A market research on challenges influencing artificial intelligence adoption |
| title_short | A market research on challenges influencing artificial intelligence adoption |
| title_sort | market research on challenges influencing artificial intelligence adoption |
| topic | artificial intelligence adoption SWOT analysis GUT method |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/17655 |
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