A brief history of brands and the evolution of place branding
The present work synthesizes the main proofs related to the fact that the brands and the process of branding are as old as the human civilization, initially through the appearance and use of the “proto-brands” concept ever since the beginning of the human existence, and then, in different forms and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2016-11-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20VII/BULETIN%20I/22_Briciu.pdf |