РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР
«Reputation» has become a widely discussed topic in the scientific literature over the past three decades. However, there are different approaches and definitions of this phenomenon. Reputation provokes scientific discussion among scientists, because this concept is replaced by the concept of image,...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Economics under the Science Committee of Ministry of Education and Science RK
2018-06-01
|
| Series: | Экономика: стратегия и практика |
| Subjects: | |
| Online Access: | https://esp.ieconom.kz/jour/article/view/99 |
| _version_ | 1826572475609120768 |
|---|---|
| author | S. I. Taszharganov |
| author_facet | S. I. Taszharganov |
| author_sort | S. I. Taszharganov |
| collection | DOAJ |
| description | «Reputation» has become a widely discussed topic in the scientific literature over the past three decades. However, there are different approaches and definitions of this phenomenon. Reputation provokes scientific discussion among scientists, because this concept is replaced by the concept of image, which is also part of a group of other intangible assets, like a goodwill or business reputation. Therefore, the article considered the concept of reputation and conducted a conceptual analysis based on foreign literature. Thus, the author, having analyzed existing definitions and views on reputation, contributed to his understanding. And in the course of the research, explanations are given about intangible assets, goodwill, image and reputation based on literature review. Differences between image and reputation are shown. And as a result of the research, the author expressed his own opinion about reputation after summing up the opinions of famous scientists of reputation. |
| first_indexed | 2024-04-10T02:47:18Z |
| format | Article |
| id | doaj.art-f7d3a5f0c9124c40ab88defe5ee8f455 |
| institution | Directory Open Access Journal |
| issn | 1997-9967 2663-550X |
| language | English |
| last_indexed | 2025-03-14T12:27:37Z |
| publishDate | 2018-06-01 |
| publisher | Institute of Economics under the Science Committee of Ministry of Education and Science RK |
| record_format | Article |
| series | Экономика: стратегия и практика |
| spelling | doaj.art-f7d3a5f0c9124c40ab88defe5ee8f4552025-03-02T09:28:13ZengInstitute of Economics under the Science Committee of Ministry of Education and Science RKЭкономика: стратегия и практика1997-99672663-550X2018-06-010213014097РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАРS. I. Taszharganov0НАРХОЗ УНИВЕРСИТЕТ«Reputation» has become a widely discussed topic in the scientific literature over the past three decades. However, there are different approaches and definitions of this phenomenon. Reputation provokes scientific discussion among scientists, because this concept is replaced by the concept of image, which is also part of a group of other intangible assets, like a goodwill or business reputation. Therefore, the article considered the concept of reputation and conducted a conceptual analysis based on foreign literature. Thus, the author, having analyzed existing definitions and views on reputation, contributed to his understanding. And in the course of the research, explanations are given about intangible assets, goodwill, image and reputation based on literature review. Differences between image and reputation are shown. And as a result of the research, the author expressed his own opinion about reputation after summing up the opinions of famous scientists of reputation.https://esp.ieconom.kz/jour/article/view/99goodwillreputationimagebrandstakeholders |
| spellingShingle | S. I. Taszharganov РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР Экономика: стратегия и практика goodwill reputation image brand stakeholders |
| title | РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР |
| title_full | РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР |
| title_fullStr | РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР |
| title_full_unstemmed | РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР |
| title_short | РЕПУТАЦИЯ ФЕНОМЕНІ: КОНЦЕПТУАЛДЫҚ КӨЗҚАРАСТАР |
| title_sort | репутация феномені концептуалдық көзқарастар |
| topic | goodwill reputation image brand stakeholders |
| url | https://esp.ieconom.kz/jour/article/view/99 |
| work_keys_str_mv | AT sitaszharganov reputaciâfenomeníkonceptualdykˌkөzkˌarastar |