CRITERIA OF MARKETING EFFECTIVENESS OF ONLINE STORES IN RUSSIA
The marketing activity of any modern company impacts on its overall financial performance (average check, sales, profit) through non-financial indicators such as name recognition, customer satisfaction and loyalty. If the influence of the marketing activity on the name recognition and customer satis...
Main Author: | Ya. I. Katkova |
---|---|
Format: | Article |
Language: | Russian |
Published: |
Government of the Russian Federation, Financial University
2017-10-01
|
Series: | Финансы: теория и практика |
Subjects: | |
Online Access: | https://financetp.fa.ru/jour/article/view/382 |
Similar Items
-
Customer-oriented approach as basis of increase of efficiency of administrative activity
by: T. V. Saprykina
Published: (2020-01-01) -
CONSTRUCTION INDEX OF CONSUMER LOYALTY
by: D. V. Lisafyeva
Published: (2015-09-01) -
Possibilities of Application of Foreign Experience in State Regulation of E-Commerce Market in Kazakhstan
by: A. Zh. Panzbekova, et al.
Published: (2022-09-01) -
The Relationship Between Satisfaction, Trust and Loyalty in Electronic Banking
by: I. Zyberi, et al.
Published: (2022-04-01) -
STRATEGIC ASPECTS OF THE FACTORIAL ANALYSIS OF THE PASSPORT STORE RETAILER
by: V. N. Kryuchkov
Published: (2014-11-01)