Psychological Ownership in Marketing:
In recent years, the concept of psychological ownership has garnered significant attention in marketing. Psychological ownership refers to the sense of ownership that individuals feel towards an object and the feeling that the object is “mine.” With the rise of digitalization and the sharing economy...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-06-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.033/_html/-char/en |
| _version_ | 1797792195681452032 |
|---|---|
| author | Saori Kanno |
| author_facet | Saori Kanno |
| author_sort | Saori Kanno |
| collection | DOAJ |
| description | In recent years, the concept of psychological ownership has garnered significant attention in marketing. Psychological ownership refers to the sense of ownership that individuals feel towards an object and the feeling that the object is “mine.” With the rise of digitalization and the sharing economy, consumers’ consumption patterns have expanded to include immaterial and sharing goods. Psychological ownership has emerged as a crucial concept for understanding the increasingly complex relationship between consumers and objects. This paper reviews 48 recent articles published in leading academic journals in the marketing field to analyze the latest trends in research on psychological ownership in marketing. The aim is to gain insights into the current status of research on psychological ownership and identify future directions for exploration. |
| first_indexed | 2024-03-13T02:29:42Z |
| format | Article |
| id | doaj.art-f80c6cac15c945cca27345c32c1a1e3c |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-03-13T02:29:42Z |
| publishDate | 2023-06-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-f80c6cac15c945cca27345c32c1a1e3c2023-06-30T00:51:35ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692023-06-0143171710.7222/marketing.2023.033marketingPsychological Ownership in Marketing:Saori Kanno0Professor of Marketing in the Department of Marketing Management, Faculty of Business Administration, Komazawa University, JapanIn recent years, the concept of psychological ownership has garnered significant attention in marketing. Psychological ownership refers to the sense of ownership that individuals feel towards an object and the feeling that the object is “mine.” With the rise of digitalization and the sharing economy, consumers’ consumption patterns have expanded to include immaterial and sharing goods. Psychological ownership has emerged as a crucial concept for understanding the increasingly complex relationship between consumers and objects. This paper reviews 48 recent articles published in leading academic journals in the marketing field to analyze the latest trends in research on psychological ownership in marketing. The aim is to gain insights into the current status of research on psychological ownership and identify future directions for exploration.https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.033/_html/-char/enpsychological ownershippossessionattachmentdigital technologysharing economy |
| spellingShingle | Saori Kanno Psychological Ownership in Marketing: Maketingu Janaru psychological ownership possession attachment digital technology sharing economy |
| title | Psychological Ownership in Marketing: |
| title_full | Psychological Ownership in Marketing: |
| title_fullStr | Psychological Ownership in Marketing: |
| title_full_unstemmed | Psychological Ownership in Marketing: |
| title_short | Psychological Ownership in Marketing: |
| title_sort | psychological ownership in marketing |
| topic | psychological ownership possession attachment digital technology sharing economy |
| url | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.033/_html/-char/en |
| work_keys_str_mv | AT saorikanno psychologicalownershipinmarketing |