Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa

Introduction COVID-19 vaccination coverage in South Africa (RSA) remains low despite increased access to vaccines. On 1 November 2021, RSA introduced the Vooma Voucher programme which provided a small guaranteed financial incentive, a Vooma Voucher redeemable at grocery stores, for COVID-19 vaccinat...

Full description

Bibliographic Details
Main Authors: Brendan Maughan-Brown, Candy Day, Harsha Thirumurthy, Lawrence Long, Alison M Buttenheim, Sophie J S Pascoe, Candice Maylene Chetty-Makkan, Elizabeth F Bair, Simamkele Bokolo, Korstiaan Wapenaar, Jesse Werner, Jacqui Miot
Format: Article
Language:English
Published: BMJ Publishing Group 2022-12-01
Series:BMJ Global Health
Online Access:https://gh.bmj.com/content/7/12/e009625.full
_version_ 1797790025222455296
author Brendan Maughan-Brown
Candy Day
Harsha Thirumurthy
Lawrence Long
Alison M Buttenheim
Sophie J S Pascoe
Candice Maylene Chetty-Makkan
Elizabeth F Bair
Simamkele Bokolo
Korstiaan Wapenaar
Jesse Werner
Jacqui Miot
author_facet Brendan Maughan-Brown
Candy Day
Harsha Thirumurthy
Lawrence Long
Alison M Buttenheim
Sophie J S Pascoe
Candice Maylene Chetty-Makkan
Elizabeth F Bair
Simamkele Bokolo
Korstiaan Wapenaar
Jesse Werner
Jacqui Miot
author_sort Brendan Maughan-Brown
collection DOAJ
description Introduction COVID-19 vaccination coverage in South Africa (RSA) remains low despite increased access to vaccines. On 1 November 2021, RSA introduced the Vooma Voucher programme which provided a small guaranteed financial incentive, a Vooma Voucher redeemable at grocery stores, for COVID-19 vaccination among older adults, a population most vulnerable to serious illness, hospitalisation and death. However, the association of financial incentives with vaccination coverage remains unclear.Methods We evaluated the association of the conditional economic incentive programme with first-dose vaccination rates among adults (aged ≥60 years) through a quasi-experimental cohort study. The Vooma Voucher programme was a nationwide vaccination incentive programme implemented for adults aged ≥60 years from 1 November 2021 to 28 February 2022. We ran ITS models to evaluate the Vooma Voucher programme at national and provincial levels. We used data between 1 October 2021 and 27 November 2021 in models estimated at the daily level. Individuals who received their first vaccine dose received a text message to access a ZAR100 ($~7) voucher that was redeemable at grocery stores.Results The Vooma Voucher programme was associated with a 7.15%–12.01% increase in daily first-dose vaccinations in November 2021 compared with late October 2021. Overall, the incentive accounted for 6476–10 874 additional first vaccine doses from 1 November to 27 November 2021, or 8.31%–13.95% of all doses administered to those aged ≥60 years during that period. This result is robust to the inclusion of controls for the number of active vaccine delivery sites and for the nationwide Vooma vaccination weekend initiative (12 November to 14 November), both of which also increased vaccinations through expanded access to vaccines and demand creation activities.Conclusions Financial incentives for COVID-19 vaccination led to a modest increase in first-dose vaccinations among older adults in RSA. Financial incentives and expanded access to vaccines may result in higher vaccination coverage.Trial registration number (SANCTR) DOH-27-012022-9116.
first_indexed 2024-03-13T01:58:53Z
format Article
id doaj.art-f82195b6ff1b458cb98e3cf34134f251
institution Directory Open Access Journal
issn 2059-7908
language English
last_indexed 2024-03-13T01:58:53Z
publishDate 2022-12-01
publisher BMJ Publishing Group
record_format Article
series BMJ Global Health
spelling doaj.art-f82195b6ff1b458cb98e3cf34134f2512023-07-02T08:30:06ZengBMJ Publishing GroupBMJ Global Health2059-79082022-12-0171210.1136/bmjgh-2022-009625Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South AfricaBrendan Maughan-Brown0Candy Day1Harsha Thirumurthy2Lawrence Long3Alison M Buttenheim4Sophie J S Pascoe5Candice Maylene Chetty-Makkan6Elizabeth F Bair7Simamkele Bokolo8Korstiaan Wapenaar9Jesse Werner10Jacqui Miot11Southern Africa Labour and Development Research Unit, University of Cape Town, Cape Town, South AfricaDG Murray Trust, Cape Town, South AfricaDepartment of Medical Ethics and Health Policy, University of Pennsylvania Perelman School of Medicine, Philadelphia, Pennsylvania, USAResearch, Health Economics and Epidemiology Research Office, Faculty of Health Sciences, University of Witwatersrand, Johannesburg, South AfricaFamily and Community Health, University of Pennsylvania School of Nursing, Philadelphia, Pennsylvania, USAResearch, Health Economics and Epidemiology Research Office, Faculty of Health Sciences, University of Witwatersrand, Johannesburg, South AfricaResearch, Health Economics and Epidemiology Research Office, Faculty of Health Sciences, University of Witwatersrand, Johannesburg, South AfricaDepartment of Medical Ethics and Health Policy, University of Pennsylvania Perelman School of Medicine, Philadelphia, Pennsylvania, USAResearch, Health Economics and Epidemiology Research Office, Faculty of Health Sciences, University of Witwatersrand, Johannesburg, South AfricaGenesis Analytics, Johannesburg, South AfricaGenesis Analytics, Johannesburg, South AfricaResearch, Health Economics and Epidemiology Research Office, Faculty of Health Sciences, University of Witwatersrand, Johannesburg, South AfricaIntroduction COVID-19 vaccination coverage in South Africa (RSA) remains low despite increased access to vaccines. On 1 November 2021, RSA introduced the Vooma Voucher programme which provided a small guaranteed financial incentive, a Vooma Voucher redeemable at grocery stores, for COVID-19 vaccination among older adults, a population most vulnerable to serious illness, hospitalisation and death. However, the association of financial incentives with vaccination coverage remains unclear.Methods We evaluated the association of the conditional economic incentive programme with first-dose vaccination rates among adults (aged ≥60 years) through a quasi-experimental cohort study. The Vooma Voucher programme was a nationwide vaccination incentive programme implemented for adults aged ≥60 years from 1 November 2021 to 28 February 2022. We ran ITS models to evaluate the Vooma Voucher programme at national and provincial levels. We used data between 1 October 2021 and 27 November 2021 in models estimated at the daily level. Individuals who received their first vaccine dose received a text message to access a ZAR100 ($~7) voucher that was redeemable at grocery stores.Results The Vooma Voucher programme was associated with a 7.15%–12.01% increase in daily first-dose vaccinations in November 2021 compared with late October 2021. Overall, the incentive accounted for 6476–10 874 additional first vaccine doses from 1 November to 27 November 2021, or 8.31%–13.95% of all doses administered to those aged ≥60 years during that period. This result is robust to the inclusion of controls for the number of active vaccine delivery sites and for the nationwide Vooma vaccination weekend initiative (12 November to 14 November), both of which also increased vaccinations through expanded access to vaccines and demand creation activities.Conclusions Financial incentives for COVID-19 vaccination led to a modest increase in first-dose vaccinations among older adults in RSA. Financial incentives and expanded access to vaccines may result in higher vaccination coverage.Trial registration number (SANCTR) DOH-27-012022-9116.https://gh.bmj.com/content/7/12/e009625.full
spellingShingle Brendan Maughan-Brown
Candy Day
Harsha Thirumurthy
Lawrence Long
Alison M Buttenheim
Sophie J S Pascoe
Candice Maylene Chetty-Makkan
Elizabeth F Bair
Simamkele Bokolo
Korstiaan Wapenaar
Jesse Werner
Jacqui Miot
Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
BMJ Global Health
title Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
title_full Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
title_fullStr Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
title_full_unstemmed Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
title_short Quasi-experimental evaluation of a financial incentive for first-dose COVID-19 vaccination among adults aged ≥60 years in South Africa
title_sort quasi experimental evaluation of a financial incentive for first dose covid 19 vaccination among adults aged ≥60 years in south africa
url https://gh.bmj.com/content/7/12/e009625.full
work_keys_str_mv AT brendanmaughanbrown quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT candyday quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT harshathirumurthy quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT lawrencelong quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT alisonmbuttenheim quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT sophiejspascoe quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT candicemaylenechettymakkan quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT elizabethfbair quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT simamkelebokolo quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT korstiaanwapenaar quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT jessewerner quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica
AT jacquimiot quasiexperimentalevaluationofafinancialincentiveforfirstdosecovid19vaccinationamongadultsaged60yearsinsouthafrica