How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Brands can interact both directly and indirectly with fake news. In some instances, brands are the victims of fake news and, other times, the purveyors. Brands can either finance fake news or be the targets of it. Indirectly, they can be linked via image transfer, where either fake news contaminates...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-05-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0003/gfkmir-2018-0003.xml?format=INT |
| _version_ | 1819100432138502144 |
|---|---|
| author | Berthon Pierre Treen Emily Pitt Leyland |
| author_facet | Berthon Pierre Treen Emily Pitt Leyland |
| author_sort | Berthon Pierre |
| collection | DOAJ |
| description | Brands can interact both directly and indirectly with fake news. In some instances, brands are the victims of fake news and, other times, the purveyors. Brands can either finance fake news or be the targets of it. Indirectly, they can be linked via image transfer, where either fake news contaminates brands, or brands validate fake news. |
| first_indexed | 2024-12-22T01:02:41Z |
| format | Article |
| id | doaj.art-f827bd033f234129a5a8703466dc8698 |
| institution | Directory Open Access Journal |
| issn | 1865-5866 |
| language | English |
| last_indexed | 2024-12-22T01:02:41Z |
| publishDate | 2018-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | GfK Marketing Intelligence Review |
| spelling | doaj.art-f827bd033f234129a5a8703466dc86982022-12-21T18:44:10ZengSciendoGfK Marketing Intelligence Review1865-58662018-05-01101182310.2478/gfkmir-2018-0003gfkmir-2018-0003How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About ItBerthon Pierre0Treen Emily1Pitt Leyland2Professor of Information Design and Corporate Communication McCallum Graduate School of Business, Bentley University Waltham, MA. USABeedie School of Business, Simon Fraser University, Vancouver, BC, CanadaDennis F. Culver EMBA Alumni Chair of Business, Beedie School of Business, Simon Fraser University, Vancouver, BC, CanadaBrands can interact both directly and indirectly with fake news. In some instances, brands are the victims of fake news and, other times, the purveyors. Brands can either finance fake news or be the targets of it. Indirectly, they can be linked via image transfer, where either fake news contaminates brands, or brands validate fake news.http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0003/gfkmir-2018-0003.xml?format=INTBrand ManagementBrands as ProcessesTruthinessPost-factFake News |
| spellingShingle | Berthon Pierre Treen Emily Pitt Leyland How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It GfK Marketing Intelligence Review Brand Management Brands as Processes Truthiness Post-fact Fake News |
| title | How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It |
| title_full | How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It |
| title_fullStr | How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It |
| title_full_unstemmed | How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It |
| title_short | How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It |
| title_sort | how truthiness fake news and post fact endanger brands and what to do about it |
| topic | Brand Management Brands as Processes Truthiness Post-fact Fake News |
| url | http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0003/gfkmir-2018-0003.xml?format=INT |
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