Importance of database for direct marketing campaigns
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2012-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/94 |
| _version_ | 1819208540047278080 |
|---|---|
| author | Diana Prihoanca |
| author_facet | Diana Prihoanca |
| author_sort | Diana Prihoanca |
| collection | DOAJ |
| description | Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database. |
| first_indexed | 2024-12-23T05:41:00Z |
| format | Article |
| id | doaj.art-f83a3980da4f42599e767857ca299696 |
| institution | Directory Open Access Journal |
| issn | 2066-561X 2344-1321 |
| language | English |
| last_indexed | 2024-12-23T05:41:00Z |
| publishDate | 2012-12-01 |
| publisher | University of Bacău |
| record_format | Article |
| series | Studies and Scientific Researches: Economics Edition |
| spelling | doaj.art-f83a3980da4f42599e767857ca2996962022-12-21T17:58:12ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212012-12-01016-1710.29358/sceco.v0i16-17.9494Importance of database for direct marketing campaignsDiana PrihoancaDirect marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.http://sceco.ub.ro/index.php/SCECO/article/view/94direct marketingdirect marketing campaigndatabasecustomers |
| spellingShingle | Diana Prihoanca Importance of database for direct marketing campaigns Studies and Scientific Researches: Economics Edition direct marketing direct marketing campaign database customers |
| title | Importance of database for direct marketing campaigns |
| title_full | Importance of database for direct marketing campaigns |
| title_fullStr | Importance of database for direct marketing campaigns |
| title_full_unstemmed | Importance of database for direct marketing campaigns |
| title_short | Importance of database for direct marketing campaigns |
| title_sort | importance of database for direct marketing campaigns |
| topic | direct marketing direct marketing campaign database customers |
| url | http://sceco.ub.ro/index.php/SCECO/article/view/94 |
| work_keys_str_mv | AT dianaprihoanca importanceofdatabasefordirectmarketingcampaigns |