Importance of database for direct marketing campaigns

Importance of database for direct marketing campaigns

Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.

Bibliographic Details
Main Author: Diana Prihoanca
Format: Article
Language:English
Published: University of Bacău 2012-12-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
direct marketing
direct marketing campaign
database
customers
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/94

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