SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE
Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated w...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2024-02-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/760 |
| _version_ | 1797302911102877696 |
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| author | Renan Oliveira Björn Jindra Ariane Roder Figueira |
| author_facet | Renan Oliveira Björn Jindra Ariane Roder Figueira |
| author_sort | Renan Oliveira |
| collection | DOAJ |
| description |
Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated with a firm’s attributes and its direct and indirect network ties. Method: This research applies social network analysis, which allows us to identify dense sections, popular nodes, and strategic position. We apply partitioning techniques to determine the extent to which a firm’s internationalization is affected by those to whom it is connected. Main results: Our findings show that internationalized firms concentrate in dense sections of the network, which are characterized by high interconnectedness. Furthermore, there is indicative evidence that interaction among firms and their attributes embedded in the social network structure is associated, at least in part, with the diffusion of internationalization. Relevance / Originality: Most studies targeting the network focus on the so-called ego network. This study applies a whole-network perspective to consider popular communities and central nodes and, ultimately, show how social behavior is diffused within the social network structure. Theoretical / Methodological Contributions: Drawing upon the network theory, we emphasize interdisciplinarity to advance international business (IB) scholarship. In particular, we qualify the Uppsala model’s assumption of network/relational capability, that is, the ability to build, sustain, and coordinate relationships by demonstrating the relevance of the social network structure to the internationalization process.
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| first_indexed | 2024-03-07T23:45:45Z |
| format | Article |
| id | doaj.art-f83e7f02f39546ada6b9a06d797ada42 |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-03-07T23:45:45Z |
| publishDate | 2024-02-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-f83e7f02f39546ada6b9a06d797ada422024-02-19T14:13:50ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652024-02-0119110.18568/internext.v19i1.760SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVERenan Oliveira0Björn Jindra1Ariane Roder Figueira2Universidade Federal do Rio de Janeiro, Graduate Business School, Department of International Business, Centre of International Business Studies – Rio de Janeiro (RJ), Brazil.Copenhagen Business School, Government and Business, Department of International Economics – Porcelænshaven, Frederiksberg, Copenhagen, Denmark.Universidade Federal do Rio de Janeiro, Graduate Business School, Department of International Business, Centre of International Business Studies – Rio de Janeiro (RJ), Brazil. Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated with a firm’s attributes and its direct and indirect network ties. Method: This research applies social network analysis, which allows us to identify dense sections, popular nodes, and strategic position. We apply partitioning techniques to determine the extent to which a firm’s internationalization is affected by those to whom it is connected. Main results: Our findings show that internationalized firms concentrate in dense sections of the network, which are characterized by high interconnectedness. Furthermore, there is indicative evidence that interaction among firms and their attributes embedded in the social network structure is associated, at least in part, with the diffusion of internationalization. Relevance / Originality: Most studies targeting the network focus on the so-called ego network. This study applies a whole-network perspective to consider popular communities and central nodes and, ultimately, show how social behavior is diffused within the social network structure. Theoretical / Methodological Contributions: Drawing upon the network theory, we emphasize interdisciplinarity to advance international business (IB) scholarship. In particular, we qualify the Uppsala model’s assumption of network/relational capability, that is, the ability to build, sustain, and coordinate relationships by demonstrating the relevance of the social network structure to the internationalization process. https://internext.espm.br/internext/article/view/760InternationalizationSocial Network StructureWhole-Network Perspective |
| spellingShingle | Renan Oliveira Björn Jindra Ariane Roder Figueira SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE Internext: Revista Eletrônica de Negócios Internacionais Internationalization Social Network Structure Whole-Network Perspective |
| title | SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE |
| title_full | SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE |
| title_fullStr | SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE |
| title_full_unstemmed | SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE |
| title_short | SOCIAL NETWORK STRUCTURE AND FIRMS’ INTERNATIONALIZATION: NEW INSIGHTS FROM A WHOLE-NETWORK PERSPECTIVE |
| title_sort | social network structure and firms internationalization new insights from a whole network perspective |
| topic | Internationalization Social Network Structure Whole-Network Perspective |
| url | https://internext.espm.br/internext/article/view/760 |
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