ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMILIH PERGURUAN TINGGI (Studi Kasus Pada Universitas Muhammadiyah Magelang)

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMILIH PERGURUAN TINGGI (Studi Kasus Pada Universitas Muhammadiyah Magelang)

This research aim to analyze factors influencing consumer behavior in choose Collage Private sector (Case Study at Universitas Muhammadiyah Magelang), and also look for most dominant factor. Population in this research is new student of University Muhammadiyah Magelang generation 2005/2006. Sample i...

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Bibliographic Details
Main Authors: Eny Zuhriyah, Retno Wahyuning Ratri
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Magelang 2017-03-01
Series:Jurnal Analisis Bisnis Ekonomi
Subjects:
behavioral of consumer
expense of
product
location
facility
promotion
Online Access:http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1833

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