MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT
Nowadays there is an active growth of veterinary pharmacy organizations and consumed medicinal drugs for veterinary use. Content-analysis showed that there was an insufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of corresponden...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute
2015-11-01
|
| Series: | Фармация и фармакология (Пятигорск) |
| Subjects: | |
| Online Access: | https://www.pharmpharm.ru/jour/article/view/154 |
| _version_ | 1826559444307148800 |
|---|---|
| author | A. A. Deltsov I. V. Kosova |
| author_facet | A. A. Deltsov I. V. Kosova |
| author_sort | A. A. Deltsov |
| collection | DOAJ |
| description | Nowadays there is an active growth of veterinary pharmacy organizations and consumed medicinal drugs for veterinary use. Content-analysis showed that there was an insufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of correspondence of range fullness of veterinary pharmacies to the contemporary state of pharmaceutical market of drugs for veterinary use. Veterinary clinics and pharmacies of Moscow and Moscow oblast were the object of our study. We have applied sociological methods (questionnaire, interview), marketing and statistic analysis methods. We have established that liquid dosage forms (53%) occupy the biggest part of drugs in the State Registry of Veterinary Drugs. Solutions occupy 68% of this amount. Antimicrobial drugs for systematic use (40%) are the most numerous drugs from pharmacotheraperutic group represented in the State Registry. Assortment of veterinary drugs is targeted mainly on a farm livestock (more than 50%). 58% of the market share is domestic drugs. Principal commodity groups which are released by veterinary pharmacies are feed-stuff (31%) and drugs (30%). Pharmacy organizations does not have sufficient number of drugs in their assortment (fullness coefficient 7.9%) which speaks about nonconformity of the assortment fullness. |
| first_indexed | 2024-04-10T01:36:30Z |
| format | Article |
| id | doaj.art-f891ef5e9a514e7e9ce1cd3d81041c10 |
| institution | Directory Open Access Journal |
| issn | 2307-9266 2413-2241 |
| language | Russian |
| last_indexed | 2025-03-14T09:00:29Z |
| publishDate | 2015-11-01 |
| publisher | Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute |
| record_format | Article |
| series | Фармация и фармакология (Пятигорск) |
| spelling | doaj.art-f891ef5e9a514e7e9ce1cd3d81041c102025-03-02T12:43:13ZrusVolgograd State Medical University, Pyatigorsk Medical and Pharmaceutical InstituteФармация и фармакология (Пятигорск)2307-92662413-22412015-11-0135(12)313610.19163/2307-9266-2015-3-5(12)-31-36154MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENTA. A. Deltsov0I. V. Kosova1K.I. Skryabin Moscow State Academy of Veterinary Medicine and Biotechnology, MoscowPeople`s Friendship University of Russia, MoscowNowadays there is an active growth of veterinary pharmacy organizations and consumed medicinal drugs for veterinary use. Content-analysis showed that there was an insufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of correspondence of range fullness of veterinary pharmacies to the contemporary state of pharmaceutical market of drugs for veterinary use. Veterinary clinics and pharmacies of Moscow and Moscow oblast were the object of our study. We have applied sociological methods (questionnaire, interview), marketing and statistic analysis methods. We have established that liquid dosage forms (53%) occupy the biggest part of drugs in the State Registry of Veterinary Drugs. Solutions occupy 68% of this amount. Antimicrobial drugs for systematic use (40%) are the most numerous drugs from pharmacotheraperutic group represented in the State Registry. Assortment of veterinary drugs is targeted mainly on a farm livestock (more than 50%). 58% of the market share is domestic drugs. Principal commodity groups which are released by veterinary pharmacies are feed-stuff (31%) and drugs (30%). Pharmacy organizations does not have sufficient number of drugs in their assortment (fullness coefficient 7.9%) which speaks about nonconformity of the assortment fullness.https://www.pharmpharm.ru/jour/article/view/154pharmacyveterinaryveterinary pharmacy organizationsveterinary drugs. |
| spellingShingle | A. A. Deltsov I. V. Kosova MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT Фармация и фармакология (Пятигорск) pharmacy veterinary veterinary pharmacy organizations veterinary drugs. |
| title | MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT |
| title_full | MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT |
| title_fullStr | MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT |
| title_full_unstemmed | MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT |
| title_short | MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT |
| title_sort | marketing studies of veterinary pharmacy organizations assortment |
| topic | pharmacy veterinary veterinary pharmacy organizations veterinary drugs. |
| url | https://www.pharmpharm.ru/jour/article/view/154 |
| work_keys_str_mv | AT aadeltsov marketingstudiesofveterinarypharmacyorganizationsassortment AT ivkosova marketingstudiesofveterinarypharmacyorganizationsassortment |