The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying

The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from...

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Bibliographic Details
Main Authors: Risca Kurnia Sari, Satria Putra Utama, Anisa Zairina
Format: Article
Language:English
Published: University of Brawijaya 2021-04-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
industrial revolution 4.0
hedonic behavior
impulse buying
e-wallet
online shopping
perception
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/419

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