Children's influence on parental purchase decisions in Malaysia

Children's influence on parental purchase decisions in Malaysia

Bibliographic Details
Main Authors:	Philemon Oyewole, Koay Chui Peng, Pravat K. Choudhury
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2010-12-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3620/im_en_2010_4_Oyewole.pdf

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