Müşterilerin Mobil Ödeme Hizmetleri Kullanım Davranışlarını ve Kullanıcı Tatminini Etkileyen Faktörlerin İncelenmesi

Müşterilerin Mobil Ödeme Hizmetleri Kullanım Davranışlarını ve Kullanıcı Tatminini Etkileyen Faktörlerin İncelenmesi

Geleneksel ödeme yöntemlerine alternatif bir ödeme aracı olan mobil ödeme hizmetleri kullanıcılara sağladığı sayısız avantaja rağmen halâ dünyada yaygın olarak kullanılmamaktadır. Son yıllarda mobil teknolojilere artan ilgi mobil ödeme hizmetleri kavramını gündeme getirmektedir. Bu çalışmanın amacı...

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Bibliographic Details
Main Authors:	Esma Durukal, Kevser Arman
Format:	Article
Language:	English
Published:	Dokuz Eylül University 2021-03-01
Series:	İzmir İktisat Dergisi
Subjects:	mobil ödeme utaut modeli is success modeli müşteri tatmini mobile payment utaut is success cusstomer satisfaction
Online Access:	https://dergipark.org.tr/tr/download/article-file/1069670

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