Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM
The internet is playing a major role in providing financial services in Banking, leading to competitive edge in gaining banking customers, who would like essential banking services to be availed anywhere and at any time. The purpose of this research is to analyze the effect of Technology Acceptance...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2017-12-01
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| Series: | JISR on Computing |
| Subjects: | |
| Online Access: | https://jisrc.szabist.edu.pk/ojs/index.php/jisrc/article/view/102 |
| _version_ | 1797742144671186944 |
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| author | Kashif Rashid Fahad Zuberi Fahad Sattar Adnan Ahmed |
| author_facet | Kashif Rashid Fahad Zuberi Fahad Sattar Adnan Ahmed |
| author_sort | Kashif Rashid |
| collection | DOAJ |
| description |
The internet is playing a major role in providing financial services in Banking, leading to competitive edge in gaining banking customers, who would like essential banking services to be availed anywhere and at any time. The purpose of this research is to analyze the effect of Technology Acceptance Model (TAM) on internet banking in Pakistan, Perceived Security Concern and Perceived Privacy Concern on Intention to Use fulfilling the academic gap identified as there is a lack of organized and comprehensive studies analyzing practical implications of Technology Acceptance Model in Internet Banking in Pakistan. This cross-sectional study is based on the deductive approach and the explanatory strategy. Upon doing a correlation analysis between the variables, findings suggest a strong positive correlation between TAM, Perceived Security Concern, Perceived Privacy Concern and Perceived Trust on Intention to Use.
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| first_indexed | 2024-03-12T14:36:46Z |
| format | Article |
| id | doaj.art-f8c6e158dc0b4e29a3f847dbae61f6bd |
| institution | Directory Open Access Journal |
| issn | 2412-0448 1998-4154 |
| language | English |
| last_indexed | 2024-03-12T14:36:46Z |
| publishDate | 2017-12-01 |
| publisher | Shaheed Zulfikar Ali Bhutto Institute of Science and Technology |
| record_format | Article |
| series | JISR on Computing |
| spelling | doaj.art-f8c6e158dc0b4e29a3f847dbae61f6bd2023-08-17T06:45:11ZengShaheed Zulfikar Ali Bhutto Institute of Science and TechnologyJISR on Computing2412-04481998-41542017-12-0115210.31645/jisrc/(2017).15.2.05Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAMKashif Rashid0Fahad Zuberi1Fahad Sattar2Adnan Ahmed3Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi PakistanShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi PakistanShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi PakistanShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi Pakistan The internet is playing a major role in providing financial services in Banking, leading to competitive edge in gaining banking customers, who would like essential banking services to be availed anywhere and at any time. The purpose of this research is to analyze the effect of Technology Acceptance Model (TAM) on internet banking in Pakistan, Perceived Security Concern and Perceived Privacy Concern on Intention to Use fulfilling the academic gap identified as there is a lack of organized and comprehensive studies analyzing practical implications of Technology Acceptance Model in Internet Banking in Pakistan. This cross-sectional study is based on the deductive approach and the explanatory strategy. Upon doing a correlation analysis between the variables, findings suggest a strong positive correlation between TAM, Perceived Security Concern, Perceived Privacy Concern and Perceived Trust on Intention to Use. https://jisrc.szabist.edu.pk/ojs/index.php/jisrc/article/view/102Technology Acceptance ModelPerceived Security Concern |
| spellingShingle | Kashif Rashid Fahad Zuberi Fahad Sattar Adnan Ahmed Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM JISR on Computing Technology Acceptance Model Perceived Security Concern |
| title | Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM |
| title_full | Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM |
| title_fullStr | Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM |
| title_full_unstemmed | Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM |
| title_short | Acceptance Of Internet Banking Services With Respect To Security And Privacy Perceptions: An Application Of TAM |
| title_sort | acceptance of internet banking services with respect to security and privacy perceptions an application of tam |
| topic | Technology Acceptance Model Perceived Security Concern |
| url | https://jisrc.szabist.edu.pk/ojs/index.php/jisrc/article/view/102 |
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