Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial

Along with the development of the internet, the existence of a merger between one platform with another platform brings new features favored by the community, including the Social TV platform. Social TV presents an opportunity for the community to make privately owned TV that can be watched quickly...

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Main Authors: Bianca Michelle Datubara, Irwansyah Irwansyah
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2019-12-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/4778
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author Bianca Michelle Datubara
Irwansyah Irwansyah
author_facet Bianca Michelle Datubara
Irwansyah Irwansyah
author_sort Bianca Michelle Datubara
collection DOAJ
description Along with the development of the internet, the existence of a merger between one platform with another platform brings new features favored by the community, including the Social TV platform. Social TV presents an opportunity for the community to make privately owned TV that can be watched quickly and massively. Through content presented by social TV, the audience communicates directly while watching the social TV. One example of Social TV in Indonesia is Instagram TV. Instagram TV is a form of media convergence. Media convergence, however, was initiated and made possible by digital technology (Huang et al., 2006). The absence of regulations governing Social TV makes it seem as if the community can act freely in producing content on Instagram TV without regard to the impacts that will occur, such as comments that can be written freely, or the content produced. This study uses a text-based qualitative method with interviews as a data collection technique to show the phenomenon of Social TV IG TV being the impact of digital broadcasting. The results of this study are Instagram Tv is a clear example of the convergence of digital broadcasting and social media. One impact of the convergence of digital broadcasting and social media is the shift of viewers from conventional to digital. The impact of convergence needs to be monitored, for example is with regulation.
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spelling doaj.art-f915c37d735b4142aa3759fa9b811a862022-12-22T03:04:59ZindUniversitas Islam BandungMediaTor1411-58832019-12-0112210.29313/mediator.v12i2.47783057Instagram TV: Konvergensi Penyiaran Digital dan Media SosialBianca Michelle Datubara0Irwansyah Irwansyah1Fakultas Ilmu Sosial dan Ilmu Politik Universitas IndonesiaIlmu Komunikasi FISIP UI, JakartaAlong with the development of the internet, the existence of a merger between one platform with another platform brings new features favored by the community, including the Social TV platform. Social TV presents an opportunity for the community to make privately owned TV that can be watched quickly and massively. Through content presented by social TV, the audience communicates directly while watching the social TV. One example of Social TV in Indonesia is Instagram TV. Instagram TV is a form of media convergence. Media convergence, however, was initiated and made possible by digital technology (Huang et al., 2006). The absence of regulations governing Social TV makes it seem as if the community can act freely in producing content on Instagram TV without regard to the impacts that will occur, such as comments that can be written freely, or the content produced. This study uses a text-based qualitative method with interviews as a data collection technique to show the phenomenon of Social TV IG TV being the impact of digital broadcasting. The results of this study are Instagram Tv is a clear example of the convergence of digital broadcasting and social media. One impact of the convergence of digital broadcasting and social media is the shift of viewers from conventional to digital. The impact of convergence needs to be monitored, for example is with regulation.https://ejournal.unisba.ac.id/index.php/mediator/article/view/4778social tv, instagram, internet
spellingShingle Bianca Michelle Datubara
Irwansyah Irwansyah
Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
MediaTor
social tv, instagram, internet
title Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
title_full Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
title_fullStr Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
title_full_unstemmed Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
title_short Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial
title_sort instagram tv konvergensi penyiaran digital dan media sosial
topic social tv, instagram, internet
url https://ejournal.unisba.ac.id/index.php/mediator/article/view/4778
work_keys_str_mv AT biancamichelledatubara instagramtvkonvergensipenyiarandigitaldanmediasosial
AT irwansyahirwansyah instagramtvkonvergensipenyiarandigitaldanmediasosial